Vice President, Communications Planning

CMI Media GroupParsippany, NJ
2d$115,000 - $230,000

About The Position

CMI Media Group, the industry leader in healthcare marketing, seeks a dynamic and collaborative VP, Communications Planning to lead our team in crafting groundbreaking campaigns that make a difference in people's lives. In this role, you will: Lead with Vision: Guide and inspire a team of talented planners, fostering a collaborative environment where innovative thinking thrives. Uncover What Matters: Be the voice of the consumer, leveraging deep insights into their behaviors, motivations, and decision journeys to develop winning strategies. Build the Blueprint: Craft compelling narratives and strategic frameworks that provide a clear roadmap for media planning and execution, ensuring every touchpoint connects back to the core brand story. Champion Collaboration: Partner seamlessly with internal teams (media planning, research, account management) and external partners to bring your vision to life. Elevate Our Thinking: Challenge conventional approaches, embrace new ideas, and continuously push the boundaries of healthcare communications planning.

Requirements

  • 10+ years of experience in communications planning, media strategy, account planning, brand planning, or a related field, with a strong understanding of the healthcare marketing landscape.
  • Proven ability to lead and inspire high-performing teams, fostering a culture of open communication, collaboration, and growth.
  • A passion for uncovering consumer insights and translating them into actionable communication strategies.
  • Excellent communication and presentation skills – you can clearly articulate complex ideas and inspire action.
  • A collaborative spirit and a "can-do" attitude, thriving in a fast-paced environment.

Responsibilities

  • Lead with Vision: Guide and inspire a team of talented planners, fostering a collaborative environment where innovative thinking thrives.
  • Uncover What Matters: Be the voice of the consumer, leveraging deep insights into their behaviors, motivations, and decision journeys to develop winning strategies.
  • Build the Blueprint: Craft compelling narratives and strategic frameworks that provide a clear roadmap for media planning and execution, ensuring every touchpoint connects back to the core brand story.
  • Champion Collaboration: Partner seamlessly with internal teams (media planning, research, account management) and external partners to bring your vision to life.
  • Elevate Our Thinking: Challenge conventional approaches, embrace new ideas, and continuously push the boundaries of healthcare communications planning.

Benefits

  • Make a Difference: Contribute to meaningful healthcare campaigns that improve lives.
  • Lead with Purpose: Guide a talented team and shape the future of healthcare communications.
  • Thrive in a Collaborative Culture: Join a supportive and diverse environment that values innovation and growth.
  • Excellent Benefits: Competitive compensation, comprehensive benefits, and opportunities for professional development.
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