Vice President, Brand & Commercial Strategy

Hilton • McLean, VA

4h • Onsite

About The Position

This role is based at our corporate office in McLean, VA. This is your chance to be part of an in-house Brands team of industry experts in the domains of hospitality, brand management, innovation, food and beverage, wellness, owner relations, and more, for all of Hilton's unique brands! As Vice President, Brand & Commercial Strategy, you will support the team that leads our brands with the steadfast goal of strengthening and growing the Hilton portfolio. On the Strategy, Insights, Analytics and Full Service Brands team, reporting to the SVP of Strategy, Insights & Full Service Brands, you will connect insights to action across the organization, strengthening strategic planning capabilities and identifying forward-looking opportunities that drive brand growth and commercial performance.

Requirements

• Ten (10) years of experience in hospitality or related industries.
• Four (4) years of leading projects with multiple partners and teams.
• Four (4) years of management experience.
• Willing to travel up to 20%.

Nice To Haves

• Four (4) years of experience leading projects with multiple partners and teams.
• Two (2) years of experience developing annual plans, corporate budgets, narratives, project planning, forecasts, and strategic roadmaps for large enterprise.
• On-property hotel operations experience.
• BA/BS/Bachelor's Degree or equivalent on the job experience.

Responsibilities

• Lead the strategic direction of Hilton's brand portfolio, ensuring alignment with enterprise priorities, customer experience and long-term growth objectives
• Develop long-term commercial strategies inclusive of key organization objectives that deliver sustained RevPAR Index gains, and market share growth, including key areas of distribution and technology
• Guide analysis of customer experience across brands, identifying actionable opportunities to strengthen positioning and drive commercial performance
• Oversee competitive brand intelligence and market trend analysis to inform brand strategies, portfolio decisions, and growth opportunities
• Drive the annual planning and budgeting process, including prioritization of initiatives that maximize ROI and align with enterprise goals
• Evaluate new business opportunities, brand extensions, and cross-brand programs through financial modeling, market sizing, and strategic fit assessments
• Establish scalable tools, frameworks, and planning processes that enable consistent, data-driven decision-making across the Brands organization, particularly as it relates to the emphasis on owner profitability and growth
• Anticipate and remove roadblocks across strategic initiatives, ensuring effective execution from planning through delivery
• Champion a cross functional mindset by aligning strategies with revenue growth, guest experience, profitability, and owner value
• Lead partnership evaluation for Series by Hilton and oversee those on-going relationships as appropriate
• Act as a trusted advisor to Brands, Commercial, Technology & Development leadership, providing consultative support grounded in analytics, insights, and structured planning
• Partner with Commercial, Finance, Revenue Management, and Marketing leaders to translate brand strategy into executable commercial growth plans
• Lead and influence cross-functional teams to deliver strategic initiatives, ensuring alignment across brand, operations, finance, and commercial functions
• Lead enterprise strategic planning and priority-setting, including ownership of the annual budget, portfolio planning, and brand strategy development to drive growth, guest experience, and commercial performance
• Lead cross-functional commercial strategy programs that align brand positioning with go-to-market execution, revenue optimization, and owner returns
• Evaluate and prioritize new business opportunities, brand extensions, and cross-brand initiatives, translating market insights and competitive intelligence into actionable, data-driven strategies

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what’s next

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: Associate degree