Veteran Outreach Representative

MN Adult and Teen Challenge•Minneapolis, MN

2d•Hybrid

About The Position

The Veteran Outreach Representative is responsible for developing and executing a statewide outreach strategy that expands access to Minnesota Adult & Teen Challenge (“MnTC”) services for Veterans. Operating with a high degree of autonomy and accountability, this role focuses on developing referral pathways, identifying opportunities to strengthen service delivery, and advancing strategic partnerships that improve access to care for Veteran populations. Serving as a key external liaison to Veteran organizations, the U.S. Department of Veterans Affairs (“VA”), county agencies, healthcare systems, correctional facilities, and court partners, the Veteran Outreach Representative drives referral growth and positions MnTC as a leading provider for Veterans seeking recovery from substance use disorders through consistent engagement, education and collaboration. This is a primarily field-based role requiring regular statewide travel and direct engagement with referral partners, community stakeholders, and Veterans across diverse settings. The position works independently in the field while maintaining strong coordination with internal teams to support outreach, admissions, and continuity of care.

Requirements

Bachelor’s degree in a related field or equivalent experience required.
Minimum 2 years of experience in outreach and referral development; experience in substance use disorder (SUD), recovery services, or behavioral health systems preferred.
Lived experience as a Veteran and/or professional experience serving Veteran populations is strongly preferred.
Experience working with justice-involved Veterans and familiarity with U.S. Department of Veterans Affairs systems, eligibility, and referral pathways.
Experience collaborating with Veteran service organizations (including CVSOs, MAC-V, and Veteran housing/support providers), courts, corrections, and probation/parole systems.
Demonstrated ability to build and maintain referral pipelines that drive measurable admissions outcomes and engage key stakeholders (e.g., judges, court staff, probation/parole officers, Veteran service providers, and housing/support partners); established credibility within Veteran-serving systems preferred.
Strong ability to coordinate across healthcare, justice, and nonprofit systems to support effective referrals and continuity of care.
Experience delivering presentations, trainings, and partner education sessions (e.g., Lunch & Learns, community briefings) and engaging external stakeholders.
Experience using a CRM system, preferably HubSpot, for tracking outreach, relationships, and referrals.
Ability to manage a high-volume, field-based outreach schedule with strong follow-up, documentation, and organizational skills.
Strong communication skills and ability to build trust and influence across diverse stakeholders.
Ability to work independently, manage priorities, and achieve outreach and engagement goals.
Proficiency in Microsoft Office (Outlook, Word, Excel).
Comfort and compassion in working within an environment of individuals facing life-controlling challenges, such as mental health issues and addiction.
Commitment to MnTC’s culture of honor and core values.
Lived experience in recovery or exposure to addiction preferred.
Valid driver’s license and a clean driving record that meets MnTC’s insurance requirements.
Must pass a DHS background study as required under MN Statutes, Chapter 245C, and 245G.

Nice To Haves

Lived experience as a Veteran and/or professional experience serving Veteran populations is strongly preferred.
Established credibility within Veteran-serving systems preferred.
Lived experience in recovery or exposure to addiction preferred.

Responsibilities

Serve as a primary point of contact for prospective Veteran clients and referral partners, providing accurate and timely information on MnTC’s programs, eligibility criteria, and intake processes.
Develop and implement strategies to improve Veteran access to treatment by identifying barriers and advancing solutions that streamline referral and admission processes.
Coordinate and enhance transitions into care, including release-from-incarceration planning, hospital and withdrawal management/detox referrals, and community-based entry points.
Support transportation requests, ensuring Veterans can access appropriate levels of care across MnTC campuses, as needed.
Monitor and analyze trends in Veteran inquiries, and admissions to inform outreach strategy, resource allocation, and program development opportunities.
Establish, develop, and maintain strategic relationships with Veteran-serving stakeholders, including the VA, county agencies, courts, probation and parole, jails, diversion programs, County Veteran Service Officers (CVSOs), Minnesota Assistance Council for Veterans (MAC-V), healthcare systems, and Veteran housing providers.
Build and sustain referral pipelines by engaging decision-makers and influencers, positioning MnTC as a preferred provider of Veteran treatment and recovery services.
Identify service gaps within the Veteran ecosystem and lead the development of outreach initiatives, partnerships, or pilot programs to address unmet needs.
Design and deliver targeted engagement strategies, including presentations, trainings, and educational sessions to increase awareness and utilization of MnTC services, including lunch and learns, etc.
Represent MnTC at conferences, symposiums, and community events to strengthen brand presence and expand statewide influence within Veteran networks.
Evaluate partnership effectiveness and adjust strategies to maximize referral outcomes and long-term collaboration.
Maintain accurate and current records of outreach activities, partner engagement, and referral progression within the CRM system (HubSpot preferred).
Track and report on key performance indicators, including outreach touchpoints, meetings, referral volume, and referral-to-admission conversion rates.
Analyze outreach data to assess effectiveness, identify trends, and inform strategic decision making.
Provide regular reports to leadership and, when applicable, grant stakeholders, including metrics related to Veterans served, engagement activities, program impact, and outcomes.
Ensure all outreach activities are documented in alignment with organizational expectation, reinforcing accountability, transparency, and data integrity.