Vertical Marketing Manager

Cognite - AI for Industry • Phoenix, AZ

9d

About The Position

Cognite is seeking a strategic, experienced Vertical Marketing Manager to define our voice across the world’s most critical asset-intensive industries, including energy, manufacturing, and life sciences. You will be the primary architect of our industry narratives, translating the power of Cognite’s leading Industrial AI and Data Platform into compelling stories for the Energy, Chemicals, and Life Sciences sectors. In this role, you will bridge the gap between sales, our vertical Centers of Excellence (CoEs), and marketing functions, ensuring our vertical messaging is consistent, authoritative, and optimized for lead generation.

Requirements

• 5+ years in B2B product marketing or content strategy, specifically within the Industrial SaaS or AI space.
• Proven experience marketing to at least one of our core verticals (Energy, Chemicals, or Life Sciences) is highly preferred.
• You have a gift for turning market pain points into visionary narratives that address "C-suite" challenges.
• You understand the marketing funnel and know how to use content to move a prospect from "curious" to "qualified lead."
• You thrive in a fast-paced environment where you must balance multiple stakeholders and tight campaign deadlines.
• Ability to synthesize highly complex, technical Industrial AI and data platform capabilities into clear, high-impact business value propositions that map directly to C-suite priorities in Energy, Chemicals, or Life Sciences.
• Advanced B2B storytelling skills with a proven track record of authoring compelling, authoritative content (white papers, playbooks, executive briefs) that shifts market perceptions and drives top-of-funnel engagement.
• Mastery at operating as a strategic bridge across disparate, global teams (Sales, vertical Centers of Excellence, and core Marketing Campaigns), aligning competing inputs under tight operational deadlines.
• Strong comprehension of the full B2B marketing funnel and demand generation mechanics, ensuring all content assets are deliberately structured to accelerate prospect movement from initial awareness to qualified pipeline.
• High attention to detail acting as the "editor-in-chief," ensuring all vertical content strictly adheres to global brand standards and accurate industry-specific nomenclature.

Responsibilities

• Develop and govern a comprehensive library of vertical-specific content, including white papers, case studies, executive briefs, and blog posts that resonate with industry decision-makers.
• Help drive and deliver the booth narrative and content to maximize our presence at events. Attend in-person demos and support lead-generation activities.
• Partner closely with the Campaign Team to integrate vertical messaging into global demand generation programs, ensuring all assets drive high-quality leads and pipeline growth.
• Act as the "editor-in-chief" for your assigned verticals, ensuring all external communications align with Cognite’s brand standards and specific industry terminology/pain points.
• Create "battle cards," pitch decks, and industry playbooks that empower our sales teams to speak the language of verticals such as Energy, Manufacturing, and Life Sciences leaders.
• Work with Industry Solutions and Product teams to translate complex technical features into clear, value-based business outcomes.

Benefits

• Competitive compensation
• 401(k) with employer matching
• Competitive health, dental, vision & disability coverages for employees and all dependents
• Unlimited PTO
• Paid Parental Leave Program
• Employee Referral Program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed