Vertical Marketing Lead, Tier 1 Banks

Socure•Hartford, CT

5d•$180,000 - $220,000

About The Position

Socure is building the identity trust infrastructure for the digital economy. This role is for a Vertical Marketing Lead focused on Tier 1 Banking. The primary goal is to develop and execute industry-specific strategies, create compelling narratives, and foster ecosystem partnerships to drive pipeline, revenue growth, and competitive differentiation within this segment. This is a strategic, hands-on role for a senior marketer who can operate with autonomy and influence how Socure wins in the assigned market. The role involves defining vertical positioning, solution packaging, and partner go-to-market strategy, working closely with Product, Data Science, Sales, and Revenue Marketing teams.

Requirements

6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
Analytical rigor and experience tying marketing programs to business outcomes.
Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.

Responsibilities

Define and execute a vertical marketing strategy for the Tier 1 Banking GTM Pod.
Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t.
Act as the vertical marketing owner for your pod during planning cycles and QBRs.
Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.
Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.