Vendor Marketing Specialist

Lonestar Electric Supply•Houston, TX

8d•Hybrid

About The Position

Lonestar Electric Supply is seeking a Vendor Marketing Specialist to manage co-op and market development fund (MDF) programs. This role involves turning vendor funds into marketing activities across the branch network, acting as a liaison between manufacturer partners, branch leaders, and the marketing team. The position is ideal for someone who enjoys end-to-end program ownership, is proficient with spreadsheets, and can manage multiple tasks and deadlines effectively. The company values organization, communication, and a proactive attitude.

Requirements

Hands-on experience managing MDF, co-op, or channel marketing funds. You've tracked accruals, built plans against available dollars, and submitted claims with backup documentation
2 to 4 years in marketing, vendor marketing, or channel marketing within distribution, wholesale, or manufacturing
Working understanding of how distributor and manufacturer partnerships operate, including vendor programs, rebates, and joint marketing
Strong Excel or Google Sheets skills. You're comfortable building and maintaining trackers, not just filling them in
Excellent organization and follow-through. Deadlines here are real and missing one means leaving money on the table
Clear, professional communication with vendors, branch leaders, and internal teams
Comfortable managing multiple projects at once and shifting priorities
Willingness to travel occasionally to branches and events
Bachelor's degree in Marketing, Business, or equivalent experience

Nice To Haves

Experience with electrical, industrial, or construction products
Experience supporting a multi-branch or multi-location organization
Working knowledge of Adobe Creative Suite, Canva, or email marketing platforms

Responsibilities

Own the annual MDF and co-op process across all vendor partners: track available funds, accrual rules, submission deadlines, and claim requirements
Maintain and improve our MDF tracker, including branch-level allocations, vendor tabs, and reporting for leadership
Work with branch leaders to identify eligible activities and make sure funds are committed before they expire
Prepare and submit claims with required documentation, then track reimbursements through to payment
Partner with vendors on joint marketing plans, campaigns, and promotional programs
Execute vendor-funded campaigns including email, digital, print, signage, and branded merchandise
Coordinate with marketing specialists on campaign production and creative, serving as the owner of vendor requirements, budget, and approvals rather than the producer of the assets
Plan and run vendor-supported events such as counter days, open houses, training sessions, and trade shows
Report on program performance and fund utilization to marketing leadership and vendor partners
Support broader marketing initiatives across the Lonestar family of companies as needed