Value Communications Manager - Acton, MA (Hybrid)

Insulet Corporation•Acton, MA

1d•$136,700 - $205,025•Hybrid

About The Position

Insulet is seeking a Manager, Value Communications to drive payer and provider awareness of Omnipod’s value and affordability through innovative market access communications. This role is ideal for a strategic, collaborative professional with market access experience who thrives in a dynamic environment and wants to make a meaningful impact on patient access and business growth. The Manager, Value Communications, is a key member of the Market Access Value Communications’ team and will report to the Director, Value Communications. The individual is responsible for developing and implementing comprehensive communication plans and tactics highlighting Omnipod’s value, access, and affordability. These initiatives will be delivered to the Market Access Account team and Insulet’s field force to drive awareness with Payers and HCPs and directly to consumers via multiple channels. This requires awareness and keen fluency in technology and service innovations occurring within our space. This individual will work closely with all the groups within Market Access including the Account Teams, Patient Services, Field Reimbursement, Trade and Payer Contracts. Additionally, the individual will routinely collaborate with marketing and sales. This individual enjoys working in a growing, collaborative, fast-paced organization focused on transforming healthcare. The individual must have the ability to balance multiple projects and tasks along with operating efficiently and quickly to meet the demands of our agile marketing environment. Success in this role will be measured by performing these duties, as well as ensuring the organization is meeting/exceeding organizational access, pricing, new start and revenue targets.

Requirements

Exceptional leadership, communication, execution experience, and abilities
Initiative-taking, collaborative, analytical and independent with a strategic mindset and a “can do” attitude.
Experience with Veeva PromoMats for content submission
Bachelors degree (preferred field of study in life sciences, business administration, marketing, economics, or related field)
5 years of direct experience in Market Access Value Communications, OR 7 years of combined experience within Commercial, Market Access, and Commercial Consulting roles.

Nice To Haves

Diabetes therapeutic knowledge, operations, and medical device manufacturing experience
MBA or advance degree
Management consulting experience
Managed Care, Strategy, and Institutional insights

Responsibilities

Own the process of driving content through Veeva PromoMats and collaborate with our Medical, Legal and Regulatory (MLR) teams to ensure compliant content for business colleagues.
Support Omnipod 5 Market Access communication plan to drive awareness of the value and affordability of Omnipod 5
Liaison with Omnipod 5 brand team. Supports downstream efforts with field marketing, sales, and marketing with communications for Omnipod 5 and Insulet’s emerging portfolio designed to increase new patient starts and improve pull through of account wins.
Collaborate with Value Communications team and National/Regional Account Directors (NADs/RADs) on marketing collateral (I.e., PVP, Business Review Decks, ad hoc payor engagement initiatives).
Supports the development and refinement of resources for field reimbursement managers, patient services, and trade personnel to enable those teams to communicate a consistent value proposition to their respective customers.
Monitors, data mines and analyzes market access landscape, trends, and develops payer research to create actionable insights that drive market access strategies and ensure Insulet’s ability to secure and maintain broad access.
Owns the implementation of field resources that communicate the status of Omnipod 5 within local geographies.