Stratège en expérience numérique UX/UI

Tink Profitabilité Numérique•Montreal, QC

10d•Hybrid

About The Position

The UX/UI Digital Experience Strategist plays a key role in shaping and delivering high-quality, user-centric digital experiences across web and mobile platforms for Community & Québec banners. This role drives end-to-end UX/UI strategy and execution for campaign initiatives and broader business requests, translating business objectives into cohesive, scalable, and measurable digital experiences. Acting as a strategic connector across teams, the UX/UI Digital Experience Strategist ensures experiences are aligned with site goals, brand standards, and user needs - while maintaining visibility on workload, prioritization, and performance outcomes.

Requirements

5+ years of experience in UX/UI, digital experience strategy, or a similar role.
Ability to lead strategic thinking and creative problem-solving, aligning digital experiences with business objectives, user needs, and brand standards.
Excellent verbal and written communication skills, with the ability to clearly articulate experience strategy, rationale, and recommendations to stakeholders.
Strong organizational and time management skills, with experience managing multiple initiatives, dependencies, and timelines.
Solid understanding of UX/UI principles, responsive and mobile-first design, and digital experience best practices.
Knowledge of SEO best practices and their impact on UX.
Proficiency in design and collaboration tools such as Figma, FigJam, Adobe Creative Suite, and similar platforms.
Experience with analytics and optimization tools (Google Analytics, Google Tag Manager, Google Optimize, Data Studio, or similar).
Solid understanding of accessibility standards (AODA / WCAG 2.0) and inclusive design principles.
Experience working in AEM environments and collaborating closely with DXP and development teams.
Working knowledge of HTML5, CSS3, and JavaScript, with the ability to collaborate effectively with front-end developers.
Bachelor's degree in digital design, UX, graphic design, fine arts, or a related field.

Nice To Haves

Familiarity with Next.js and React Native environments (asset).

Responsibilities

Drive end-to-end UX/UI strategy and execution for web and mobile experiences across multiple banners, supporting both campaign initiatives and broader business requests.
Own and manage campaign workflows, from request intake and ROB development to the creation and maintenance of detailed workback schedules.
Facilitate discovery and alignment through workshops and working sessions, ensuring clear definition of objectives, scope, and success metrics.
Translate business objectives and marketing goals into actionable UX/UI requirements and experience strategies.
Coordinate closely with cross-functional internal teams (Martech, banner, creative integration, content, product, IT) and external partners to ensure seamless execution.
Guide and support UI Designers, ensuring design solutions effectively bring the experience strategy to life while meeting both user needs and business goals.
Maintain visibility on workload, capacity, and prioritization, ensuring the most valuable and impactful experiences are delivered first.
Ensure alignment with site objectives, brand standards, and design systems, driving consistency and high-quality digital experiences across platforms.
Measure campaign and experience performance, lead post-mortems, and leverage UX/UI analytics and insights to continuously optimize future experiences.
Collaborate with analytics and optimization teams to support experimentation, testing, and performance-driven decision-making.
Keep up to date with design trends, AEM features, and best practices in UI/UX design.