UX/UI Designer

KREWENew York, NY

About The Position

We are seeking a talented UX/UI Designer to join our team. In this role, you will be responsible for the development and creation of new site standards, experiences, and modules. You will own the entire design process from wireframes and user flows to interactive prototypes, ensuring effective communication of design concepts and user interactions. A key part of this role involves developing a UX roadmap to identify and address UX and CRO issues, proposing scalable solutions, and designing A/B tests to drive performance improvements. You will create adaptable designs for optimal user experiences across desktop, tablet, and mobile devices, and conduct usability testing to validate and refine solutions based on user feedback. Regular analysis of site and consumer data will inform your design decisions. You will collaborate closely with cross-functional teams, including design, development, brand, and marketing, to define project goals, understand technical constraints, and ensure designs are feasible and aligned with the overall brand vision. Additionally, you will contribute to the development and maintenance of design systems and processes, investigate the consumer journey to identify opportunities and conversion barriers, and maintain consistency with brand guidelines and e-commerce standards.

Requirements

  • 2+ years of hands-on experience in UI/UX design with a strong portfolio of user-centered projects.
  • Expertise in mobile, tablet, and desktop design best practices.
  • Strong proficiency in design and prototyping tools (e.g., Figma).
  • Solid understanding of user-centered design, usability testing, and accessibility standards.
  • Solid understanding of how to interpret A/B testing, conversion, heat map, and critical path data.
  • Excellent visual design skills and attention to detail.
  • Experience with Shopify Plus

Nice To Haves

  • Experience with front-end technologies (HTML/CSS) is a huge plus.
  • Experience with animation or motion design is a bonus.

Responsibilities

  • Own the development & creation of new site standards, experiences and modules, including wireframes, user flows, and interactive prototypes that effectively communicate design concepts and user interactions.
  • Develop UX roadmap to identify UX and CRO issues and propose thoughtful, scalable solutions. Design AB tests to identify winning designs to drive ongoing performance improvement.
  • Create adaptable designs that provide optimal user experiences across a variety of devices, including desktop, tablet, and mobile.
  • Plan and conduct usability testing to validate design solutions and make necessary adjustments based on user feedback.
  • Regularly review site & consumer data to inform design decisions.
  • Work closely with cross-functional teams (design, developers, brand, and marketing) to define project goals, technical constraints, and ensure designs are feasible and aligned with overall brand vision.
  • Contribute to the development and maintenance of design systems & processes, ensuring consistency in application & evolution.
  • Investigate the consumer journey to identify areas of opportunity and understand why KREWE visitors do or don’t convert
  • Maintain consistency with brand guidelines and campaign concepts
  • Maintain Ecomm Guidelines and Component Library to ensure shared understanding of site design principles across teams and roles.

Benefits

  • Competitive wage
  • Group health plans: health, vision and dental insurance
  • Welfare benefits: life, ad&d, supplemental voluntary coverage
  • FSA Plan & HSA Program
  • 401(K) Investment Options
  • Adoption Assistance, EAP, Commuter Benefits
  • Paid Parental Leave
  • Quarterly Cultural Spend
  • Ongoing Training and Development, an Educational Allowance
  • 10 paid holidays and Paid Time Off accrual
  • KREWE employee frame discount
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