UX Design Lead

Brightway Insurance•Jacksonville, FL

About The Position

About Brightway Established in 2008, Brightway is proud to be one of the fastest-growing insurance agency systems in the United States. With over 350 franchises spanning 35+ states and an impressive $1.3 billion in annual premiums, we rank among the nation�s largest privately owned property and casualty insurance distribution companies. We support our agency owners with comprehensive back-office services, marketing resources, and continuous learning and development. We are embarking on the next stage of our customer-centric growth, driven by innovation from our talented associates and the application of cutting-edge technologies. This growth has opened doors for creative thinkers who thrive in a diverse and collaborative culture. As a Brightway team member, you'll engage in exciting projects that are reshaping the industry, working alongside a dedicated team committed to delivering exceptional customer service and safeguarding our clients' most valuable assets. Scope As the Design Lead at Brightway you have an exciting opportunity to guide our growing UX team working on experiences for insurance agents, customer service advisors, and Brightway customers. Here at Brightway we are expanding our digital capabilities and maturing our design culture to drive growth and facilitate delightful experiences for all the humans in the ecosystem. We are seeking a talented, hands-on design leader who loves to design, is energized by lifting up the designers around them, and is excited about reshaping how design gets done in an AI-native world. This is a pivotal moment for our craft: we are shifting from Figma-centric specs toward AI-assisted, prototype-first ways of working, and from pixel-perfect mockups toward thoughtfully designed AI-enabled product experiences. The Design Lead will be at the center of that shift � both as a practitioner modeling the new workflows and as a coach helping the team adopt them.

Requirements

Deep understanding of human-centered design processes, methods, and qualitative research practices.
Strong hands-on craft in common prototyping tools
Active, hands-on use of AI-assisted design and prototyping tools (e.g. Claude, v0, Lovable, Cursor, or comparable), with a clear point of view on when AI earns its place in a workflow and when it just adds noise.
Experience mentoring designers and running design critiques.
Commitment to designing for accessibility.
Track record of driving consistency through design systems, and a view on how those systems evolve alongside AI-assisted workflows.
A portfolio showcasing your prior work – bonus points for AI-assisted prototypes or shipped AI-enabled features.
Bachelor's degree preferred.
At least 6 years of UX design experience, including at least 1 year leading or mentoring other designers.
Demonstrated curiosity about – and hands-on experience with – emerging AI design tooling, ideally with a track record of bringing new practices into a team and helping others adopt them.
Experience in insurance technology or designing a CRM.
Familiarity and enthusiasm for Lean and Agile practices.
Experience with atomic design and Figma-based design systems (components, tokens, dev mode, etc).

Nice To Haves

bonus points for AI-assisted prototypes or shipped AI-enabled features.

Responsibilities

Lead by example as a hands-on designer – own the most impactful UX work end-to-end and set the standard for what "good" looks like at Brightway.
Guide a small team of full-time designers and contractors through mentorship, design critiques, and clear quality bars.
Model and champion an AI-first prototyping practice, and help the team evolve from Figma-centric specs to prototype-led workflows.
Thoughtfully weave AI-enabled capabilities into experiences for agents, advisors, and customers – raising the bar for usefulness and trust, and steering the team away from gratuitous or low-quality AI patterns.
Partner with product managers, engineers, and business leaders to evolve and execute UX strategy across the Brightway product and service ecosystem.
Steward and evolve the design system, including how it adapts as the team shifts toward AI-assisted prototyping and AI-native product patterns.
Validate ideas with end users and measure the impact of design decisions on user behavior and business outcomes.