User Acquisition Manager

Bumble Inc.•Austin, TX

About The Position

Bumble is looking for a User Acquisition Manager to support our growth marketing efforts on various media channels. You’ll be responsible for assisting the user acquisition team in promoting Bumble and Badoo in ways that will deliver high-quality registrations at scale. You will be responsible for launching digital marketing campaigns using your data-driven media buying experience, collaborating with cross-functional teams, and analysing the competitive landscape for ways to improve our user acquisition strategy.

Requirements

2-5 years of proven experience in performance marketing / user acquisition using channels such as Google UAC, Apple Search Ads, Facebook, Snapchat & TikTok
Strong analytical skills with an ability to make data-driven decisions
You are comfortable with numbers and have a passion for processing and analyzing data
Experience leveraging acquisition channels to drive revenue and/or user acquisition growth
Strong Excel and analytical skills are required, SQL is a plus
Experience working in a distributed team across different geographies
Knowledge of the digital marketing channels, and up-to-date on privacy/attribution challenges in the industry
You are comfortable working to meet deadlines and targets
Direct experience with analytics and attribution solutions and exposure to data visualization/BI tools
You are comfortable in a fast-paced environment where you communicate daily with world-class talent from our global teams
You are positive and committed with a 'can-do' attitude and a flexible approach
You are a problem solver and a forward thinker
You have great communication skills, both verbal and written
You are deeply passionate about Bumble’s brand vision and values

Responsibilities

Be responsible for planning, buying, and optimising user acquisition campaigns across various paid social, paid search, and programmatic channels (Tiktok, Meta, Google Ads, etc)
Analyze the effectiveness of campaigns across multiple channels and geos, optimizing campaign and creative performance to meet KPIs
Work closely with our Growth Creative team to introduce new ad creatives, collaborate on creative strategy, and help develop breakthrough creative ideas to draw in new users
Help launch and guide user acquisition in new, exploratory markets and channels using competitive and market intelligence
Responsible for producing reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations
Proactively contribute to team meetings, team initiatives, and knowledge sharing