Senior Manager, User Acquisition

Together Labs•Redwood City, CA

About The Position

The Senior Manager, User Acquisition will own a significant portion of our ROI-driven UA portfolio, with full accountability for performance across key channels. This role is responsible for driving growth through data-informed strategy, hands-on campaign execution, and cross functional leadership. The ideal candidate brings 6+ years of experience in mobile user acquisition, a deep understanding of performance drivers across major ad platforms, and a proven track record of managing and optimizing multi-million dollar budgets. You are both strategic and execution-oriented, comfortable operating in a fast-paced, entrepreneurial environment. This role is eligible for hire in the following states: California, Washington, Oregon, Massachusetts

Requirements

6+ years of experience managing mobile user acquisition campaigns across paid channels (ad networks, social, search; gaming experience preferred)
Proven track record of managing and optimizing seven-figure marketing budgets
Strong experience using data to inform strategy, experimentation, and decision-making
Experience presenting performance insights and recommendations to stakeholders
Deep understanding of performance marketing, including forecasting, modeling, and ROAS optimization
Strong analytical skills with proficiency in Excel and/or Google Sheets
Experience with attribution and analytics tools (e.g., Appsflyer, Tableau, Leanplum)
Familiarity with SKAN 4 and measurement frameworks (MMM, MMP, SKAN triangulation)
Ability to build scalable workflows and processes

Nice To Haves

Experience with AI-driven UA workflows is a strong plus
SQL and data visualization experience preferred
Bachelor’s degree in Marketing, Business, Economics, or a related quantitative field preferred

Responsibilities

Own end-to-end performance of UA campaigns across key channels and geographies
Partner with senior leadership to define and execute UA strategy aligned with growth goals
Plan, allocate, and manage monthly budgets across multiple channels to maximize ROAS
Analyze campaign performance, including cohort analysis, LTV vs. CAC, channel performance, and creative effectiveness
Deliver clear, data-driven reporting and forecasts against growth and ROI targets
Manage and optimize relationships with ad network and platform partners
Ensure accurate attribution and measurement through MMP platforms
Identify, test, and scale new channels, strategies, and creative approaches through structured experimentation
Collaborate cross-functionally with product, data science, creative, and marketing teams
Drive App Store Optimization (ASO) initiatives, including asset testing and conversion optimization
Stay current on industry trends, platform changes, and competitive dynamics to inform strategy