User Acquisition Manager

RiseGuide

10h • Hybrid

About The Position

RiseGuide is an expert-powered self-improvement app for those who want to become the best version of themselves. We are building a microlearning product based on the insights and principles of outstanding role models. Our users develop charisma using examples from Michelle Obama and Steve Jobs, improve their cognitive skills using frameworks from Jim Kwik and Barbara Oakley, and acquire good habits following the rules of Kobe Bryant and Mel Robbins. Facts, not loud words about RiseGuide: We have grown 5 times in the last year and continue to actively scale; 15 minutes is the average time our users spend in the app, and they rate it 4.6 in the App Store and 4.4 on Trustpilot; 90+ people in the team are alumni of the world's leading management programs and top product companies; We are the 2nd largest by revenue among all SKELAR businesses, despite being only 2 years old; Two offices (Warsaw and Kyiv) + a team working from all over the world. Our goal is to rethink self-improvement and create a "smart scrolling" experience. Imagine that all the most outstanding specialists, leaders, and researchers have gathered in one place that you can put in your pocket. To achieve this goal, we are looking for a User Acquisition Manager who is ready to become the owner of a new direction: from idea validation to scaling. You will join the team as an autonomous driver, opening up opportunities for direct impact on the business's P&L and launching new verticals.

Requirements

• At least 2 years of practical experience in User Acquisition with Meta Ads;
• Understanding of key performance marketing metrics (CPM, CPC, CTR, ROAS, Hook rate);
• Developed analytical skills and the ability to make data-driven decisions;
• Proficiency in English at B2 level or higher;
• High level of independence, initiative, and readiness to take responsibility for results.

Responsibilities

• Launch, monitor, and evaluate the effectiveness of advertising campaigns in Meta Ads with subsequent optimization;
• Conduct detailed analysis of marketing campaigns and implement solutions to improve their performance;
• Proactively interact with the creative team and improve the creative strategy;
• Full-cycle ownership, from finding ideas for new topics to developing the structure of funnels and creative strategy;

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed