Data Analyst

Beacon Technologies•El Segundo, CA

18h

About The Position

A leading entertainment and consumer products organization is seeking a User Acquisition Data Analyst to support its Mobile Growth Marketing team. The role focuses on analytics, forecasting, reporting, and performance optimization for a portfolio of recognized mobile gaming products. The analyst will maintain reporting and forecasting processes, provide actionable insights, and support user acquisition efforts across multiple mobile titles. The position owns recurring user acquisition reporting and analyzes performance across channels, platforms, and geographies. It partners with User Acquisition and Finance teams on forecasting, supports campaign and creative optimization, maintains data quality, troubleshoots reporting and attribution issues, and develops dashboards, reporting solutions, and data models as business needs evolve.

Requirements

3–5 years of experience in marketing analytics, business intelligence, or data science supporting mobile user acquisition campaigns.
Advanced SQL skills, preferably with experience in BigQuery environments.
Strong experience creating dashboards and visualizations using Tableau, Looker Studio, Mixpanel, or similar BI tools.
Deep understanding of mobile marketing attribution, measurement platforms (MMPs), SKAdNetwork (SKAN), and app store reporting.
Experience analyzing mobile user acquisition performance and communicating insights to marketing, finance, and executive stakeholders.
Ability to work independently in a fast-paced, data-driven environment with minimal onboarding.
Advanced analytical and problem-solving abilities.
Strong communication and presentation skills.
Forecasting and modeling expertise.
Attention to detail and data accuracy.
Ability to translate complex data into business recommendations.
Experience working with cross-functional stakeholders.

Nice To Haves

Experience in mobile gaming analytics.
Knowledge of hybrid monetization models, including in-app purchases (IAP) and in-app advertising (IAA).
Proficiency with Python or R for statistical analysis and process automation.
Experience designing and evaluating A/B tests, geo-lift studies, or incrementality experiments.
Familiarity with data reconciliation across multiple attribution and reporting sources.
Strong understanding of mobile user behavior and growth marketing strategies.

Responsibilities

Own recurring user acquisition reporting, including daily performance monitoring, weekly performance reviews, budget pacing reports, and monthly executive reporting.
Analyze cost, CPI, installs, retention, revenue, and ROAS across channels, platforms, and geographies.
Translate data into recommendations about channel performance, media mix, and optimization opportunities.
Partner with User Acquisition and Finance teams to develop forecasts for CPI, paid installs, and budget utilization.
Conduct ad hoc analyses to support campaign and creative optimization.
Perform statistical significance testing on marketing metrics such as CTR, CVR, IPM, and ROAS.
Monitor and maintain data quality across attribution platforms, analytics tools, and reporting systems.
Troubleshoot dashboard, reporting automation, and attribution-related issues.
Collaborate with data and platform teams to ensure reporting accuracy and pipeline health.
Develop and enhance dashboards, reporting solutions, and data models as business needs evolve.