US ZAVZPRET Marketing Director

Pfizer • New York City, NY

2d • Hybrid

About The Position

Migraine is a common, debilitating neurological disease affecting 40M people in the US. Surprisingly, less than half of the 19.5M people living with Migraine have been diagnosed, and fewer than half of those diagnosed are treated on Rx therapy. Pfizer’s product ZAVZPRET is the first intranasal calcitonin gene-related peptide (CGRP) monoclonal antibody indicated for the acute treatment of migraine attacks with or without aura. Following its launch in July 2023, ZAVZPRET has become the fastest growing acute non-oral product in the migraine space and continues to gain momentum. The ZAVZPRET Marketing Director will be accountable for supporting the team’s expansive medical education and peer to peer efforts, working closely with the HCP marketing team to drive ZAVZPRET-specific initiatives such as speaker programs, and the Nurtec ODT marketing team on portfolio-driven initiatives. The marketing director will also have the opportunity to support other critical brand workstreams to increase brand uptake.

Requirements

• BA or BS required (with 8 years of work experience); advanced degree preferred
• Ability to move fast in response to what is happening in the external marketplace
• Knowledge of Pfizer peer to peer systems (e.g., Navigator+) preferred
• Experience running/supporting initiatives preferred (project management, proven ability to manage multiple projects at once, strong team culture and collaboration)
• Strong familiarity with US healthcare landscape including HCPs, medical groups/integrated delivery networks, payers, and consumers
• Able to actively contribute to create and operate in an environment that continuously encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork across functional teams
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including agile way of working, solution oriented, the ability to influence and collaborate with peers and create business impact
• Demonstrated strategic thinking, analytical and project management skills
• Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups
• Ability to engage and influence team members, even without direct reporting relationships
• Uphold Pfizer's Core Values of Excellence, Equity, Courage and Joy, while contributing to a positive and collaborative team culture
• Strong strategic skills, with the ability to translate strategy and analysis to a tactical, executable level

Nice To Haves

• Peer to Peer / Medical Education marketing experience preferred
• Prior launch experience preferred
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Responsibilities

• Develop and lead medical education and engagement strategy for ZAVZPRET, including speaker programs, congresses, roundtables, ad boards, and other innovative ways to reach key customers
• Manage ZAVZPRET speaker programs, leading the outreach, development, and contracting of the speaker bureau, supporting the logistics
• Partner with HCP team and field leadership to lead to optimal execution of ZAVZPRET speaker programs with strong reach and geographic diversity
• Collaborate with Nurtec ODT team on key congress and symposia deliverables to ensure strong portfolio promotion
• Drive, identify, and create specific ZAVZPRET-oriented peer-to-peer touch points to drive medical education
• Develop new websites to support both Nurtec ODT and ZAVZPRET to drive unified portfolio feel across franchise
• Explore and build AI capabilities to support Nurtec ODT and ZAVZPRET HCP promotion and interaction
• Lead development of ACNA and SPNA
• Support team in development of other critical promotional activities, including potential support of HCP promotion and strategy and patient (DTC) promotion and strategy
• Manage all critical action items and ensure deliverables are met by date and budget partnering with internal cross-functional colleagues and agency of record
• Support annual operating and tactical plan development, focused on leading HCP strategy and execution
• Develop and maintain strong relationships with all key cross-functional partners, including but not limited to field force leadership, sales enablement, medical, legal, regulatory, and ISE
• Lead management of Med Ed agency of record relationship

Benefits

• participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees