US Vitiligo Launch Lead, LITFULO
About The Position
The US Vitiligo Indication Launch Lead role represents a high-impact opportunity to shape the next phase of growth for LITFULO and the dermatology franchise. This role will lead cross-functional launch readiness and core brand strategy for a critical asset within Pfizer’s Inflammation & Immunology portfolio. The LITFULO Director, US Vitiligo Indication Launch Lead will be responsible for ensuring robust launch readiness and driving a successful market introduction by leading the strategic development and execution of HCP, DTC, and MGIDN strategies and initiatives. Success in this role requires strong cross-functional collaboration and the ability to influence and align stakeholders across global and US teams. This position requires demonstrated launch experience, strong strategic and analytical thinking, creativity, sound decision-making, and a proven ability to lead complex initiatives across matrixed organizations while managing multiple competing priorities. Experience in dermatology and established relationships within the dermatology community will be critical to success.
Requirements
- 8+ years of pharmaceutical marketing or commercial experience
- Demonstrated success developing and executing complex marketing programs, including US launches, product positioning, or brand strategy
- Proven track record of building brands and driving commercial growth through cross-functional teams
- Experience working in highly competitive market environments and adapting strategy in real time
- Strong analytical and financial acumen with the ability to translate customer insights into actionable strategy
- Effective communication skills and the ability to influence senior leadership
- Experience presenting strategic opportunities and plans to executive leadership
- Proven ability to lead and influence cross-functional stakeholders across matrix organizations
- Track record of fostering inclusion, engagement, and accountability while driving results
- Permanent work authorization in the United States.
Nice To Haves
- Dermatology experience strongly preferred
- Prior experience with new indications or major campaign launches, including OPDP pre-clearance
- Experience forecasting and leading annual strategic planning processes
- Experience leading production, digital marketing initiatives, and website development
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Responsibilities
- Lead US marketing efforts and strategic thought leadership in development of best-in-class HCP & DTC strategies, positioning, messaging, campaign, and tactics that strategically position LITFULO as a viable treatment option for vitiligo patients, in a highly competitive market.
- Lead US vitiligo launch strategy and commercialization planning, including development of HCP and DTC strategies, positioning, messaging, campaigns, and tactical execution.
- Serve as the cross-functional integrator for vitiligo launch readiness, partnering with Global Marketing and US stakeholders across Sales, Medical, Market Access, Regulatory, and Insights.
- Lead development of the US go-to-market strategy, ensuring alignment across all customer channels while identifying opportunities for launch innovation.
- Partner with regulatory and cross-functional teams on label readiness, review, and negotiation planning.
- Partner with Insights & Integrated Strategy (IIS) to align long-range forecasting guidance for the US market.
- Establish and monitor KPIs and performance metrics for key launch initiatives to enable performance tracking and optimization.
- Lead development of the annual Vitiligo Strategy and Operating Plan in alignment with franchise priorities.
- Partner with franchise leaders across Peer-to-Peer and Digital capabilities to influence execution within a matrixed organization.
- Serve as the commercial face of the vitiligo indication with key opinion leaders, including leadership of Derm Day, insight meetings, advisory boards, and congress engagement.
- Serve as the brand lead for Vitiligo indication forecasting and long-range financial planning.
- Drive a culture of innovation, accountability, customer focus, and performance across cross-functional partners.
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation, holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage
- Relocation assistance may be available based on business needs and/or eligibility.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
