US Endocrine Access & Patient Marketing Director

Pfizer • New York City, NY

7d • Hybrid

About The Position

The Rare Endocrine portfolio comprises 2 products, Ngenla and Genotropin. Ngenla is a once-weekly pediatric growth hormone deficiency (pGHD) therapy that launched in June 2023 and is poised to become the anchor product of the franchise. Genotropin was the first product approved to treat pGHD in 1987. Approximately 1 in 4,000 US children are affected by pGHD and can result in physical, emotional, and social burden for the patients and their families. Current therapies (including Genotropin) require patients to commit to daily injections, leaving patients tethered to a strict injection schedule, which can impact quality of life and lead to suboptimal adherence, which affects their growth trajectory. Ngenla is among a new class of pGHD therapies that can offer patients similar growth to daily therapy, but with only 1 injection a week. The US Endocrine Access & Patient Marketing Director is a crucial cross-functional leadership role leading initiatives that support patient access and engagement across Ngenla and Genotropin, with a strategic emphasis on Ngenla. This role will collaborate cross-functionally to ensure seamless execution of access and patient support materials, develop meaningful insights and create compelling strategies to influence consumer/patient behavior, and own the creative development and agency partnerships. The ideal candidate will bring a patient-first mindset, strong project management skills, have high learning agility and demonstrated prior success in leading key marketing and strategic initiatives, and a passion for improving the treatment journey for pediatric patients and their caregivers. Given the dynamic nature of the endocrine franchise and the recent launch of Ngenla, this role requires a creative, adaptable and strategic colleague who is comfortable with marketing frameworks and problem solving in a fast-paced environment. This role reports to the Senior Director, US Rare Endocrine Marketing Team Lead and will partner closely with several critical internal Pfizer teams/colleagues including, but not limited to SAS, Patient Solutions, ACM, USMA, RDS Field Force, CMO, Medical, Legal, Regulatory, PGS and external vendors/agency partners.

Requirements

• Bachelor’s degree required; MBA preferred
• 8+ years of experience in marketing and/or consulting
• Previous product launch and in-line US Marketing experience strongly preferred
• US payer and access marketing experience preferred
• Experience in consumer marketing strategy; digital as well as more traditional communication channel tactics
• Ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in-market results
• Strong mastery of Consumer and Patient Access marketing; Proven track record in developing, executing and measuring complex marketing programs that drive performance
• Ability to gain alignment and influence without direct reporting relationships: Effective listening and communication skills – gathers input from key stakeholders; communicates scientific and commercial strategies into clear updates for senior leadership
• Intuitive business acumen and expertise with business planning
• Demonstrated initiative, strong problem solving, decision making and leadership skills
• Track record of highly successful partnerships with external agencies; Ability to work with and manage external stakeholders, organizations, and societies as part of cross functional PFE team
• Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
• Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups
• Track record of innovation, leadership and significant contribution to the growth of brands
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• Permanent work authorization in the United States.

Responsibilities

• Lead strategy, development, and execution for all Consumer marketing initiatives across the Endocrine portfolio, including agency management, annual strategic, tactical, and operating plan, budget, and day to day Consumer marketing activities
• Lead omnichannel Consumer engagement strategy and execution to drive product activation and ensure optimal marketing mix
• Lead strategy and execution for all patient access solutions and support services. Manage Hub and agency budget for patient services.
• Lead development of marketing strategies for the Patient Hub (e.g., Pfizer Bridge Program), in partnership with Specialty Access Solutions (SAS). Review program metrics for continuous improvement.
• Lead planning and execution to scale & optimize the new field access model (ACM) across the GH portfolio, in close collaboration with the Specialty Care Patient Solutions team
• Manage deployment and optimization of copay assistance programs. Continuously evaluate performance and leverage digital tools to support HCP and Specialty Pharmacy activation.
• Collaborate with internal stakeholders, including SAS, Patient Solutions, USMA, Sales and other relevant teams to align access and patient solutions strategies to improve patient access, affordability and continuity of care
• Monitor and evaluate patient support and access strategies, utilize patient/caregiver insights and data to continuously identifying areas for improvement and recommend changes

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage
• Relocation assistance may be available based on business needs and/or eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior