US Brand Insights Director - R&I

AstraZeneca•Wilmington, DE

8d•Hybrid

About The Position

This role is for a US Brand Insights Director focused on the respiratory market. The individual will be responsible for leading insight generation for a priority brand, consolidating market research, analytics, competitive intelligence, and forecasting into clear recommendations. The position requires partnering with the Brand team and senior leaders to translate evidence into strategic decisions for positioning, messaging, segmentation, demand estimation, and go-to-market strategies. The goal is to drive growth and clarity in a rapidly evolving landscape and improve patient outcomes.

Requirements

Bachelor's degree (scientific or commercial related field) is required
Experience in conducting qualitative and quantitative market research across different stakeholder groups (e.g. HCPs, patients and payers)
5+ years experience in the pharmaceutical industry
Proven ability to conduct analytics using secondary data sources key to the pharmaceutical industry (IQVIA, Prognos, Decision Resources, patient level data) and performance tracking
Good business acumen, strategic thinking and understanding of sales and marketing business practices
Ability to influence laterally and vertically
High emotional intelligence
Ability to lead projects
Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision
Strong interpersonal and collaboration skills as well as teamwork abilities
Comfortable working in a matrix environment
Strong written and verbal communication

Nice To Haves

High degree of creativity and innovation in developing new approaches, processes and methodologies
Experience conducting pre-product launch market research (e.g., positioning, segmentation)
In depth knowledge of respiratory market dynamics

Responsibilities

Partner with the Brand team to translate qualitative and quantitative market signals into focused strategies for positioning, messaging, segmentation, and demand estimation that drive performance.
Guide performance analytics for personal and non-personal promotion, ensuring materials and tactics are shaped by evidence and optimized for impact.
Build a forward-looking insight and analytics plan that anticipates market shifts and brand lifecycle needs, enabling agile adjustments and sustained growth.
Lead continuous competitive assessment and synthesize external analyses into implications that inform brand strategy and forecast assumptions.
Align and pressure-test the product forecast and key drivers, collaborating closely with Forecasting and Analytics to ensure a single, trusted view of performance.
Collaborate with Sales Operations, Finance, Market Access, and Global partners to ensure insights translate into coherent commercial strategies and field execution.
Present compelling narratives to senior leadership that clarify choices, quantify trade-offs, and guide decisive action.
Co-design the insight and research plan with senior insight leadership to focus budgets and talent where they create the most value.