Director, Brand Insights - Rare Metabolic
About The Position
The Director Brand Insights role is a leadership position designed to support the customer & market information/insights needs of the US Rare Disease Business Unit and Brand Teams. This role is a member of the Business Analysis team, primarily supporting the relevant rare asset. The Director Brand Insights position is responsible for leading the primary market research, competitive intelligence, and business analytics for the relevant rare asset, with a particular focus on launch preparation. The Director, Brand Insights is expected to function as a player/coach and contribute to the design and implementation of actionable insights generation that influences business decisions that add value, address patient/customer needs, and that drive brand performance in the US. Additionally, the Director, Brand Insights is expected to develop and own the insight plan for the relevant asset while managing the related budget and resources to drive execution. The primary stakeholders for the Director, Brand Insights, include the relevant asset brand team, Market Access Marketing, Field Enablement, Sales, Medical Affairs, Field Enablement and Global. The position requires competency in primary research, business analytics and performance management, as well as leadership and collaboration with marketing and sales partners.
Requirements
- Strong analytical skills and insights generation expertise.
- Demonstrated experience and expertise integrating primary and secondary data into synthesized information and insights.
- Strong people management, budget ownership and coaching skills to drive insight plan, team and enable optimal performance.
- Experience in rare or nano rare disease launches and/or management
- Knowledge of and experience working with secondary data, including prescription data, patient-level data, sales data, and payer data.
- Ability to think creatively and innovatively in solving complex business problems and to apply solutions to drive actionable results.
- Exceptional interpersonal and communication skills.
- Proactively takes ownership of building internal relationships with colleagues and mastering cultural standards.
- Demonstrated ability to collaborate effectively with cross functional partners and to influence decision making.
- Minimum of 10 years’ progressive experience in customer insights and analytics in the pharmaceutical industry or related profession.
- Rare disease experience is critical.
- Experience driving insights in both the launch and inline phase in the United States
- Minimum of 3 years leading a team
- Bachelor’s degree in business, Statistics, Economics, Life Sciences, Computer Science, or a related field.
Nice To Haves
- Experience in immunology, neurology, nephrology, oncology a plus.
Responsibilities
- Leading the primary market research, competitive intelligence, and business analytics for the relevant rare asset, with a particular focus on launch preparation.
- Functioning as a player/coach and contributing to the design and implementation of actionable insights generation that influences business decisions that add value, address patient/customer needs, and that drive brand performance in the US.
- Developing and owning the insight plan for the relevant asset while managing the related budget and resources to drive execution.
Benefits
- Comprehensive medical, dental, vision, prescription drug coverage
- Company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance
- Tuition reimbursement
- Student loan assistance
- A generous 401(k) match
- Flexible time off
- Paid holidays
- Paid leave programs
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What This Job Offers
Job Type
Full-time
Career Level
Manager
