UI/UX Designer

Genesis Health Clubs•Wichita, KS

12d

About The Position

Genesis Health Clubs is seeking a UI/UX Designer to keep its website current, easy to use, and optimized to convert visitors into leads and members. Supporting more than 90 clubs, the role combines design, hands-on website management, and conversion optimization. The designer will help visitors find clubs, explore amenities, request guest passes, schedule tours, and join through a seamless desktop and mobile experience. The role also leads Answer Engine Optimization (AEO), making Genesis content clear, useful, and discoverable through search engines and AI-powered answers. Success means maintaining an accurate, engaging website that makes it easy to explore Genesis and take the next step. Outcomes include stronger mobile experiences, improved form completion and conversion rates, better search visibility, and timely execution of website updates.

Requirements

Three or more years of experience in UI/UX design, website management, or a closely related role.
A portfolio showing live websites, landing pages, and the thinking behind design decisions.
Proficiency in Figma or a comparable design and prototyping tool.
Hands-on experience publishing and maintaining pages in a content management system.
Working knowledge of HTML/CSS and ability to collaborate effectively with developers.
Experience with responsive design, accessibility, SEO, and conversion optimization.
Understanding of AEO and how clear content, technical accessibility, and structured information support discovery.
Experience with Google Analytics 4, Google Search Console, and user behavior tools.
Strong attention to detail, organization, and ability to manage competing deadlines.
A practical, proactive approach, including identifying issues, recommending solutions, and helping implement them.

Nice To Haves

Experience with multi-location websites, local SEO, or fitness and hospitality brands.
Experience with membership, ecommerce, or other online enrollment experiences.
Experience with HubSpot, CRM-connected forms, and marketing automation integrations.
Experience with A/B testing and technical website audits.

Responsibilities

Own day-to-day website updates, including club pages, amenities, promotions, schedules, images, and landing pages.
Design intuitive navigation, page layouts, forms, and calls to action.
Create wireframes, prototypes, and production-ready designs.
Maintain consistent branding and reusable design standards across the website.
Work with marketing, IT, and developers to implement improvements and resolve issues.
Regularly check pages, links, forms, and mobile layouts for accuracy and usability.
Improve visitor journeys for finding a club, requesting information, claiming a pass, booking a tour, or joining.
Identify and reduce friction in forms and membership journeys.
Use analytics, user feedback, heatmaps, and testing to guide design decisions.
Build and optimize campaign landing pages.
Monitor website speed, mobile usability, and accessibility, partnering with developers on technical fixes.
Structure content to answer prospective members’ questions about memberships, amenities, fitness, and local clubs.
Develop helpful FAQs, clear headings, internal links, and location-specific content.
Partner with developers to implement and validate structured data and address crawlability and indexing issues.
Collaborate with content and marketing teams to improve information accuracy, relevance, and search visibility.
Monitor search performance and emerging AI discovery opportunities, using findings to prioritize improvements.
Track landing-page performance, form completion, conversion rates, and engagement.
Partner with digital marketing and IT to verify conversion tracking and lead-form functionality.
Share concise reports on improvements, results, and next priorities.
Manage incoming website requests and prioritize work that supports lead generation and membership growth.