UI/UX Design Lead

Genuine Parts Company•Usa, AL

About The Position

The User Interface/User Experience (UI/UX) Design III is a multifaceted role that blends dep technical knowledge, team leadership, hands-on design execution, and cross-functional collaboration. They are responsible for designing compelling user experience and interface designs across touch points that builds brand equity, delights the user and positively impacts organizational objectives.

Requirements

Typically requires a bachelor's degree and five (5) or more years of related experience or an equivalent combination.
A deep and applied understanding of core user-centered design principles, information architecture, interaction design patterns, visual design theory (typography, color, layout), and usability heuristics.
Strong understanding of responsive design practices and principles.
Experience leading design reviews, providing constructive, creative feedback and able to articulate ideas in an actionable, approachable manner.
Experience using project management tools.
Expertise in A/B testing and conversion rate optimization (CRO). This includes the ability to form data-driven hypotheses, structure valid tests, and analyze results to make informed decisions that improve key eCommerce metrics.
Strong analytical skills with the ability to interpret complex user behavior data, identify meaningful patterns, and translate those findings into actionable design improvements.
Knowledge of web accessibility standards (e.g., WCAG)
Commitment to inclusive design, coupled with expertise in mobile-first and responsive design principles to ensure a seamless experience across all devices.
Excellent communication skills
Highly organized
Confident and compelling communicator, capable of presenting design concepts, research findings, and strategic recommendations to a diverse range of stakeholders, including senior executives.
Relentless desire to learn and leverage the latest Web technologies
Understanding and curiosity about how generative Ai and new tools and technology can be leveraged to improve user experience, productivity and the evolution of user centered design.
Excellent proactive attitude, take-charge personality, and “can-do” demeanor
Proficient in Figma, Zeplin, and Adobe Creative Cloud
Experience developing and designing design systems and component libraries
Proficient in MS Office.

Responsibilities

May supervise a team of UI/UX researchers, designers, and writers.
Evaluates user requirements by collaborating with product managers and cross-functional teams, and applies high quality, research-driven solutions in alignment with business goals and objectives.
Performs usability assessments of Motion websites, assist with user research discussions, and the cultivation and use of this information.
Translates complex user research findings, analytics data, and customer feedback into elegant, intuitive, and effective design solutions.
Designs and develops engaging user experiences for a variety of applications.
Illustrates design ideas using storyboards, process flows and sitemaps independently.
Makes strategic and tactical UX decisions related to design and usability as well as content and research.
Conducts regular design reviews with both design and development teams, providing actionable feedback to ensure all work meets business requirements, user needs, and the established quality bar.
Partner with marketing and analytics teams to understand user behavior data from various channels, help devise and interpret A/B tests and ensure a consistent brand message and user experience across all customer touchpoints.
Studies and evaluates how users feel about a system, looking at concepts such as ease of use, perception of the value of the system, utility, efficiency in performing tasks, etc.
Translates user needs and business requirements into features and functionality for web/mobile experiences.
Leads the collection of user feedback.
Mentors lower-level UI/UX employees.
Performs other duties as assigned.