UGC Lead

talentpluto•New York, NY

1d•Remote

About The Position

Our partner is hiring a UGC Lead to own creator-led growth and help shape how the product is understood online. This is not a generic social media role. The core challenge is taking a complex financial product and turning it into content that feels intuitive, credible, and compelling to a broad audience. This role is ideal for someone who combines strong creator instincts with real operating ability. You will work closely with their marketing team to develop content and creator programs that drive awareness, build trust, and support user adoption. The right person can operate autonomously, move quickly, and translate complexity into clear, high-conviction storytelling.

Requirements

Experience in UGC, creator partnerships, content-led growth, social growth, or related fields
Strong storytelling instincts and the ability to simplify complex products
Creator-native sensibility; ideally you have created content yourself
Deep familiarity with internet culture and digital distribution
Strong communication and cross-functional collaboration skills
Ability to work independently in a fast-moving startup environment
Exposure to finance, crypto, fintech, or other technical/regulated products is strongly preferred
Comfort operating in a high-ownership, high-autonomy role

Responsibilities

Own and scale the company’s UGC and creator strategy
Develop content programs that increase awareness, trust, and adoption
Partner with creators, online communities, and internal stakeholders to expand reach
Help communicate complex financial concepts in a simple, engaging way
Work cross-functionally with the marketing team on messaging, launches, and campaigns
Test and refine content formats, distribution approaches, and creator partnerships
Build repeatable systems for creator-led growth and user education