UGC Content Creator (NY/LA based) - Freelance

Upway • Brooklyn, NY

2d • Onsite

About The Position

Upway is looking for a UGC Content Creator to produce high-performing, authentic content that drives people to sell their e-Bike to Upway. This is a hands-on, in-person role focused on creating content that feels real, relatable, and conversion-driven. You will create content that answers one core question: “Why should I sell my e-Bike to Upway?”

Requirements

• Location (Non-negotiable) Must live in New York or Los Angeles
• Must be able to come on-site to our UpCenters: 134 Morgan Ave, Brooklyn 2400 Marine Ave, Redondo Beach
• UGC Native At least over 3 years of experience in UGC creation in B2C environment
• Deep understanding of TikTok / Reels content
• Knows what makes people stop scrolling
• Able to create content that feels native, not like ads

Responsibilities

• Content Creation Create short-form, high-performing UGC content (TikTok, Instagram Reels, paid ads)
• Focus on content that drives supply: getting people to sell their e-Bike
• Produce a consistent volume of content weekly
• Turn real customer scenarios into simple, compelling videos
• On-Site Content Production Film regularly at our UpCenters: New York (134 Morgan Ave, Brooklyn) Los Angeles (2400 Marine Ave, Redondo Beach)
• Concepting Come up with new hooks, formats, and angles
• Test different messaging (price, ease, speed, trust)
• Quickly iterate based on performance

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees