TVAD Specialist

Tinuiti•Remote -CA, CA

5d•Remote

About The Position

As a TV, Video, Audio & Display (TVAD) Specialist, you will help build, launch, manage, and improve media campaigns across TV, audio, and display (CTV/OTT, online video, digital audio/podcasts, programmatic display). You will ensure campaigns run smoothly, efficiently, and in line with Tinuiti's standards to drive new customer and revenue growth while keeping efficiency on track. You'll support senior buyers and strategists on day-to-day execution, campaign QA, pacing, and reporting, acting as a key point of contact for internal teams (Client Leadership, cross-channel Pod teams like Search, Social, and Commerce) and external partners to keep campaign execution seamlessly on track. You will use your growing knowledge of the media marketplace and tools to turn performance data into clear, action-oriented next steps, surface issues early, and implement thoughtful optimizations. Level and scope alignment Level: Specialist (IC). Focuses on routine and limited non-routine work/assignments with guidance; applies acquired concepts; learns quickly; and escalates risks appropriately. Scope: Owns defined parts of the buying, setup, stewardship, QA, pacing, and reporting processes (including research, orders/trafficking, tags, and delivery checks). Contributes to campaign planning, optimizations, partner engagement, and client updates across multiple accounts.

Requirements

2-3+ years in a media agency, publisher, or highly analytical environment (e.g., finance/consulting/analytics with strong data skills).
Must have direct exposure to media execution, hands-on builds within DSPs, platform analytics, trafficking/tagging/pixel basics, pacing, or optimizations in linear TV, OTT/CTV, digital audio, and/or display.
Advanced proficiency in Excel/Google Sheets.
Comfort reviewing campaign data to extract clear next steps.
Basic testing literacy (awareness of A/B testing, simple lift concepts, and statistical significance) is required.
Exceptional organizational skills, meticulous attention to detail, and reliable follow-through.
Comfortable sending and tracking network orders and traffic instructions accurately under tight deadlines.
Solid business writing and confident verbal communication skills; able to manage multiple tasks against tight deadlines.
Bachelor’s degree or equivalent experience.

Nice To Haves

SQL familiarity is a plus.
Exposure to identity/data clean rooms, attention metrics, or brand-lift readouts.
Familiarity with Dynamic Creative Optimization (DCO) basics.
Familiarity with custom marketing mix modeling (MMM), reporting, and optimization tools.

Responsibilities

Support the execution and setup of media buying plans across TV, audio, and display, ensuring campaigns align with briefs and client goals.
Prepare accurate, on-time reporting inputs and weekly/monthly/QBR updates.
Support senior team members in client touchpoints by explaining performance, updates, and next steps in simple, business-friendly language.
Execute approved campaign modifications (e.g., promo dates, budgets, pacing, frequency caps) and consult management when larger adjustments are required.
Apply Tinuiti playbooks, standard SOPs, checklists, and templates for buying, negotiation support, setup, QA, and delivery checks to meet our quality bars (frequency, viewability/IVT, brand safety).
Maintain exceptionally high standards for brand safety/verification, frequency/overlap control, and compliance across all campaigns.
Build skill set around audience selection, placement/inventory quality, creative rotations, and ad formats; actively seek and apply feedback to show continuous day-to-day improvement.
Stay current on TV, video, audio, and display trends, as well as cross-channel connections (Search, Social, Commerce, Creative) through partner meetings and independent research; share learnings to inform recommendations.
Promptly escalate any campaign deviations, capture outcomes in standard readout formats, and share feedback through existing channels.
Operate buying, execution, and research platforms (DSPs, ad servers, planning tools) using standard SOPs.
Set up and rigorously QA line items, orders, tags, and pixels under the direction of Senior Buyers and leads.
Assist in evaluating new partner offerings, basic proposals, and beta features; organize information effectively so the team can decide what to test, adopt, or deprioritize.
Monitor daily/weekly campaign performance, delivery metrics (reach / frequency), and pacing.
Flag anomalies, under-delivery, or issues (e.g., viewability/IVT) alongside possible next steps to Senior Buyers and Strategists.
Pull and QA data to build accurate recurring reports and analyses, translating metrics into clear, actionable internal updates.
Run A/B tests with clear hypotheses and concise readouts.
Propose and test data-backed optimizations (e.g., creative rotations, audience refinements, placement tweaks), monitoring initial results closely before suggesting a wider rollout.
Document actions and learnings to support process improvements.
Utilize strict checklists and QA processes to eliminate avoidable rework, catch errors before launch, prevent over/under-delivery, and minimize non-converting spend, non-viewable/IVT exposure, or audience overlap.
Maintain a clear to-do list, meet tight deadlines, independently confirm when work is completed, and close the loop by noting both the fix and the outcome.
Invest time in project-based work (e.g., updating rate cards, cleaning domain lists, refining QA templates) to optimize how the department functions with clients and partners.
Proactively seek feedback, continuously hone your media craft, and enthusiastically embrace new tools, AI, and ways of working.
Focus deeply on outcomes and evidence, delivering clear, simple updates and explanations to your core team.
Move fast, cut waste, manage a precise task list, escalate risks early, and own your results end-to-end.

Benefits

Unlimited PTO
20 paid holidays
Fully remote environment
Flexibility to take the time you need, when you need it
Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Match up to 4% of your contributions at 100%
Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost
Thankful giving
Equity
Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
On-demand learning, mentorship program, leadership and management development programs and resources