Truck & Bus Marketing Communications Specialist

Hankook Tire America Corp.•Nashville, TN

7d•Onsite

About The Position

Lead marketing communications for the Truck & Bus Tire (TBR) segment. Oversee the entire marketing communication about Truck & Bus Tire Products & Brands from the product planning phase to final delivery to dealers.

Requirements

Strategical marketing function & skills
Intermediate to advanced Microsoft office (EXCEL, PowerPoint, Word etc.) skills
Excellent communication and stakeholder management skills, especially in multicultural and global settings
A bachelor’s degree in Marketing, Business Administration or related field preferred
At least 3 to 5 years of experience in Marketing or related field preferred
Sufficient understading for Truck & Bus Radial tire marketing field preferred
Strong understanding of both local market dynamics and global brand alignment.

Nice To Haves

Experience in SAP system functionality and reporting a plus

Responsibilities

Spearhead brand communication initiatives, including trade show participation and the development of product-specific marketing tools.
Support dealer partner events and develop customized marketing content to meet dealer needs
The specialist will be responsible for supporting Tennessee Plan Tour and help promote more visibility of Hankook TBR lines of brand
TB presence on end-user’s platforms: HankookONE.com, E-commerce, Dealer Locator, platforms have strong & accurate TB products information
TB Product Data Management: Marketing Tool Development (Catalog / Flyer)
Facilitate Customer- Retail / Dealer training.
Manage all the events and expos related to Commercial tire
Manage end-to-end event planning and on-site execution to enhance brand visibility
Lead the development and management of annual marketing budgets
Oversee rolling and ACT plans, ensuring all forecasts and reporting are timely and accurate.
Ensure marketing spend is strategic, efficient, and aligned with ROI targets
Monitor and execute the drive all phases of product initiatives and releases
Work with sales force to handle the results of testing
Maintain effective communication with Global HQ, ensuring local activities reflect global strategies
Take ownership of gauge index and media strategy to drive data-informed decisions.
Participate in and evaluates market research and analysis, promotions
Obtain current market information and trends, maintaining awareness of competition for analysis and trending
Work with marketing and business management to identify information needs
Any other duties/responsibilities as assigned by Management