Marketing Communications Specialist

WECO•Woodland, CA

1d•Onsite

About The Position

As the Marketing Communications Specialist you will elevate WECO's brand presence and keep it top-of-mind with customers, prospects, and industry decision-makers. You will execute multi‑channel marketing initiatives—spanning tradeshows and events, digital campaigns, website and social media communications, and content development—that showcase WECO’s innovation, product leadership, and industry value. The role collaborates closely with sales, product management, and lifecycle services teams to support the company’s strategic priorities. Location: This role will be based at our California location, beginning at our Woodland facility and later relocating to our brand‑new headquarters in Davis.

Requirements

Demonstrates strong enthusiasm, self‑motivation, and a proactive approach to taking action.
A drive for results and values the importance of regularly meeting deadlines for marketing communication deliverables.
Well-organized with effective project management skills.
Communicates clearly and effectively both orally and in writing.
Ability to work effectively with the company’s Sales and Product Management teams and externally with customers, to gather inputs necessary for producing successful marketing messages and communication tools.
Bachelor’s degree in marketing, public relations, business or other field related to the position’s essential duties and responsibilities.
A minimum of 3-5 years of relevant functional experience is required.
Experience working with Marketo (or similar marketing automation tools), WordPress and Salesforce platforms
Solid command of Microsoft Office software applications.
Able to travel an estimated 4–6 times per year for domestic business trips, including visits to company offices, attendance at trade shows and industry events, and customer site visits related to the production of marketing materials.

Nice To Haves

Prior experience marketing industrial and technology products and services is desirable but not required.

Responsibilities

Develop WECO’s marketing communications plan and manage its execution by aligning tools, channels, and messaging into actions that achieves revenue and growth goals in targeted markets and regions.
Ensure all marketing communications align with corporate brand standards and guidelines.
Identify opportunities to increase brand visibility through industry associations and trade publications to position WECO as a preferred partner.
Oversee the planning, budgeting, and execution of WECO’s annual tradeshow calendar—including space contracts, exhibit logistics, booth design coordination, collateral development, and on‑site management—while maintaining and cultivating professional relationships with show organizers.
Coordinate pre- and post-show marketing campaigns, working closely with Corporate and Group marketing leaders to ensure alignment on strategy and messaging.
Monitor and report on the effectiveness and ROI of marketing, campaigns by tracking performance metrics and lead generation results to maximize overall ROI.
Plan and execute demand-generation and nurture campaigns through WECO’s marketing automation platform (Marketo), using targeted emails and digital promotions to generate Marketing Qualified Leads.
Manage WECO’s WordPress website—ensuring content is current and optimized social media channels by sharing fresh, relevant content regularly.
Produce marketing collateral including brochures, sell-sheets, case studies, and other marcom assets.

Benefits

WECO offers a competitive benefits package for all full-time employees, including:
Medical, Dental, and Vision coverage
Flexible Spending Accounts (FSA) or Health Savings Accounts (HSA), when allowed by tax law
Paid life insurance and disability insurance, with options to purchase additional coverage
Paid Maternity/Paternity Leave
Optional coverages: Long-term Care, Accident Insurance, and Critical Illness Insurance
401(k) plan with company match
Educational Assistance reimbursement
Accrued Paid Time Off (PTO)
10 paid holidays annually
Employment with WECO is contingent upon successfully completing a pre-employment drug screen, criminal history, social security, and reference check.
WECO is an equal employment opportunity (EEO) employer. In addition to federal law requirements, WECO complies with applicable state and local laws governing nondiscrimination in employment in every location in which the Company has facilities.
Individuals who need a reasonable accommodation because of a disability for any part of the employment process should contact the Human Resources Department to request accommodation.
WECO participates in E-Verify.