Trends and Futuring Analyst

Ford Motor CompanyDearborn, MI
$86,600 - $166,200

About The Position

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. The Trends + Futuring team is a specialized market research team within Ford that analyzes consumer trends and future scenarios to provide direct insights and implications on Ford’s business, products and services. • We support strategic planning by helping to expand perspectives, challenge assumptions and anticipate uncertainty to define and occupy future opportunity spaces with greater confidence. • We power up innovation by examining the deeper role played by emerging patterns, trends and signals. • We stress-test Ford’s future by building up the resources and confidence to explore and navigate uncertain and ambiguous future scenarios. We are looking for curious, creative, and strategic colleagues to help facilitate the growth of futures thinking throughout Ford Motor Company. You will lead research, communicate insights and facilitate exploration of the future across our business to ultimately prepare ourselves for the uncertain future ahead. Your efforts will focus on making our business and strategies robust and resilient to the various shifts taking place in the world - from consumer trends (next 2-5 years) to the macro trends (next 15 years) shaping the world and our industry. Self-directedness, resourcefulness, comfort with ambiguity and the ability to draw compelling insights from an array of signals, trends and information are essential.

Requirements

  • Curiosity
  • Creativity
  • Strategic thinking
  • Self-directedness
  • Resourcefulness
  • Comfort with ambiguity
  • Ability to draw compelling insights from an array of signals, trends and information

Responsibilities

  • Lead research, communicate insights and facilitate exploration of the future across our business to ultimately prepare ourselves for the uncertain future ahead.
  • Make our business and strategies robust and resilient to the various shifts taking place in the world - from consumer trends (next 2-5 years) to the macro trends (next 15 years) shaping the world and our industry.
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