Content Lead, Talent Trends

Ashby • ,

11d • $140,000 - $210,000 • Remote

About The Position

Ashby is seeking a Content Lead, Talent Trends to evolve and own the Talent Trends content pillar. This role involves developing content strategy, collaborating with Data and Design teams, and becoming the evangelist for Ashby's talent data through various channels including moderating panels, personalizing insights for key customers, and creating innovative multimedia campaigns. The goal is to significantly expand the impact and reach of the Talent Trends reports, focusing on design improvements, publishing velocity, and multi-media distribution both online and in-person. The ideal candidate is motivated by building foundational content, comfortable with both strategy and execution, skilled in data-driven storytelling, and possesses strong cross-functional leadership and public speaking abilities. This role is not for those seeking a traditional writing-focused role, those uncomfortable with autonomy, or those not interested in learning SaaS products. Success is measured by market impact rather than solely traffic or lead generation KPIs.

Requirements

• 12+ years of experience in content marketing or a related field.
• Experience developing and leading content marketing strategy.
• Proven ability to extract and translate data into compelling narratives.
• Strong writing and communication skills.
• Experience in data-driven storytelling.
• Ability to thrive at cross-functional leadership, aligning diverse teams.
• Experience with public speaking, hosting panels, or commanding a crowd.
• Comfort with autonomy and working independently.
• Interest in learning SaaS products.
• Ability to perform a sales demo confidently after learning the product.

Nice To Haves

• Experience in the pre-IPO days of a company like HubSpot.
• Experience running a media startup.
• Experience with multimedia storytelling (audio, video).
• Familiarity with recruiting industry benchmarks and insights.

Responsibilities

• Evolve Ashby’s Talent Trends strategy, setting the editorial vision and identifying critical questions for recruiting leaders.
• Innovate on format, depth, and storytelling to make Ashby synonymous with talent data.
• Act as the voice of Talent Trends, narrating findings, moderating panels, and representing the brand across various platforms.
• Lead cross-functional collaboration with Data, Design, and Leadership, aligning stakeholders and making scope decisions.
• Ensure customers are central to the content, spotlighting individuals behind the data by working with Customer Success.
• Personalize Talent Trends data for individual customers and prospects.
• Raise the bar on quality and impact through design excellence, richer insight development, and stronger distribution.
• Maintain brand consistency across reports, live events, video, personalized campaigns, and the website.
• Follow intuition over traditional playbooks, focusing on customer needs and innovative approaches.
• Own all operational work around content programs, including writing copy for social media, landing pages, and emails.
• Be an end-to-end marketer capable of driving strategic work forward independently.

Benefits

• Competitive salary and equity.
• Opportunity to work with a talented and passionate team.
• 10-year exercise window for stock options.
• Unlimited PTO with four weeks recommended per year.
• Twelve weeks of fully paid family leave in the US.
• Generous equipment, software, and office furniture budget.
• $100/month education budget with more expensive items covered with manager approval.
• Top-notch health insurance for employees and dependents in the US, with all premiums covered.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed