Traffic Manager - Jordan Lexus

Sonic Automotive•Mishawaka, IN

1d•$45,000 - $60,000•Onsite

About The Position

The Traffic Manager is responsible for three primary areas: ensuring 100% Traffic Management Playbook compliance, owning in-store structure, and maintaining Sonic Brand KPI performance. They will work side-by-side with dealership teammates and the Brand Traffic Management Director to identify strengths and opportunities in each of these areas. The role will assist the store in executing strategies to increase overall Traffic Management performance, dealership sales, and profitability. This position also works laterally with other management personnel in the dealership, with an emphasis on New and Used Vehicle Operations, to provide a comprehensive analysis and serve as a well-rounded resource to the assigned departments. The Traffic Manager will report directly to the General Manager, in alignment with their Traffic Management Director.

Requirements

Minimum 2 years automotive retail management.
Minimum 2 years training and development (store and/or corporate level).
Able to set priorities, multi-task, achieve goals and obtain buy-in.
Ability to identify opportunities and create action plans to improve sales performance.
Proficient in CDK CRM (Elead).
Exceptional communication skills, both written and verbal.
Ability to establish and maintain strong internal and external relationships.
Strong organizational and analytical skills, including: planning strategy, problem solving and root cause identification.
Experience in developing strategies and communication.
Experience in group facilitation, coaching and leading teams.
Must be technology savvy and current on business trends.
Must be adaptable to change.
Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.

Responsibilities

Maintains a thorough understanding of Traffic Management.
Assists store in identifying and addressing low performing areas in comparison to individual KPIs, targets, and objectives.
Partners with TMDs and General Managers to implement action plans based on opportunities, and hold teams accountable to achieving defined objectives.
Drives standardization of traffic management processes at the department level.
Effectively communicates traffic management changes and enhancements to all applicable department teammates.
Partners with TMD and eLead support team to resolve issues and complete requests.
Outlines precise growth plans in the department to achieve KPIs, metrics, and awards.
Performs monthly traffic management full audit.
Facilitates weekly internet traffic management meeting.
Mystery shops competitors weekly as well as own departments to ensure lead performance is handled with precision.
Reviews call performance daily through CallRevu.
Inspects website (mobile and desktop), checks for accuracy and quality (e.g., specials, photos etc.).
Holds management and sales teammates accountable for achieving results and hitting KPI targets.
Trains, coaches, mentors, and develops teammates where needed.