Trade Up Advantage Concierge

Ruges Automotive•Rhinebeck, NY

About The Position

Ruge’s Subaru is seeking a motivated, customer-focused Trade Up Advantage Concierge to help service customers understand their vehicle upgrade options. The role connects current Subaru owners with the benefits of trading into a newer model by explaining the Subaru Trade-Up Advantage program and arranging formal appraisal appointments for interested customers. The Concierge works closely with the Service and Sales teams, identifies customers who may benefit from an upgrade, maintains customer notes and appointment details in the CRM, and follows up with customers by phone, email, or text. The position represents Ruge’s Subaru with professionalism, honesty, and a customer-first approach. Previous dealership or related experience is helpful but not required; training is provided on Subaru products, appointment setting, and customer communication.

Requirements

  • Strong communication and people skills.
  • Comfort speaking with customers in person and over the phone.
  • Organized and able to manage follow-up tasks.
  • Positive attitude and professional appearance.
  • Ability to learn Subaru models, incentives, and dealership processes.

Nice To Haves

  • Previous dealership, customer service, BDC, sales, or service department experience.
  • Basic computer and CRM skills.

Responsibilities

  • Engage with Subaru service customers in a friendly, professional, and low-pressure manner.
  • Explain the Subaru Trade-Up Advantage program and how it may benefit customers.
  • Identify customers who may be in a strong equity position or may benefit from upgrading to a newer Subaru.
  • Schedule formal vehicle appraisal appointments with the appropriate sales team member.
  • Maintain accurate customer notes and appointment details in the CRM.
  • Follow up with interested customers by phone, email, or text.
  • Partner with Service Advisors and Sales Managers to create a smooth customer experience.
  • Help generate quality trade-in opportunities for the dealership.
  • Represent Ruge’s Subaru with professionalism, honesty, and a customer-first attitude.

Benefits

  • Opportunity to work with a respected, family-owned dealership group.
  • Supportive team environment.
  • Training on Subaru products, appraisal appointment setting, and customer communication.
  • Consistent access to active service customers.
  • Opportunity to grow within the dealership.
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