Trade Show Manager

dormakaba Australia•Indianapolis, IN

6h•Hybrid

About The Position

dormakaba is seeking a Trade Show Manager based in Indianapolis, IN. The Trade Show Manager will lead the strategic planning and execution of North America's trade show and client-facing event programs. They are responsible for booth design, logistics, and ensuring consistency of brand imagery and key messaging across all display touchpoints. This individual will identify and implement effective processes to improve trade show strategy and resource allocation, coordinate cross-functional teams, manage event logistics, and maximize ROI from trade show participation.

Requirements

Bachelor’s degree, preferably in Marketing, Business, Communications, Graphic Design, or related field
10+ years of marketing experience, including trade show and/or event management
Experience working closely with sales teams in a B2B environment
Ability to travel up to 40% of the time, depending on company needs

Nice To Haves

Experience in B2B or technology marketing
Related industry experience

Responsibilities

Plan, coordinate, and execute company participation in trade shows, conferences, and industry events
Oversee branding, messaging, design, and execution of a cohesive display and merchandising program, including large and small trade show booths, tabletops, and pop-up displays.
Ensure consistent, on-brand messaging aligned with dormakaba’s brand guidelines and product positioning
Align trade show marketing with broader marketing and demand generation strategies.
Develop integrated marketing campaigns for each event, including pre-event promotion, on-site engagement, and post-event nurture
Coordinate and oversee all pre-show, on-site, and post-show trade show logistics