Trade Show & Events Manager (Lead Generation)

1-800 Hansons LLC•Troy, MI

1d•$90,000 - $110,000•Onsite

About The Position

HANSONS has been a top home improvement company for over 35 years and is seeking to build a scalable lead generation engine powered by events, retail activations, and canvassing. This is a ground-floor opportunity to design the system, build the teams, and own the results across multiple markets nationwide. The Trade Show & Events Manager (Lead Generation) will be responsible for creating a repeatable, scalable field lead generation channel that delivers qualified demo appointments directly to sales teams. This role involves partnering with General Managers to hire and develop market-level Program Coordinators, building the playbook, and driving performance across all markets. The ultimate goal is to create a fully owned channel that consistently produces high-quality leads, reduces reliance on third-party marketing, and becomes a core growth driver for Hansons nationally.

Requirements

Proven ability to build scalable systems and programs, not just manage existing ones.
Experience leading field teams, canvassing operations, or multi-market event programs.
Strong operator with high standards, accountability, and a bias toward execution.
Data-driven approach to decision-making.
Experience in recruiting, training, and building high-performing teams.
Comfortable operating at all levels - working alongside GMs, sales leaders, and executives.
Experience in events & trade shows, canvassing, field marketing, direct sales leadership, or home improvement is strongly preferred.

Responsibilities

Build the Hansons Events, Trade Show & Canvassing Playbook from the ground up, including scripts, SOPs, frameworks, and appointment-setting systems.
Define success metrics (HPD, set rate, cost per lead, demo volume) and build reporting to track them.
Partner with GMs to hire and develop Program Coordinators at the market level.
Launch 3–5 pilot markets in Year 1 with fully functioning, performance-driven teams.
Maintain consistency across markets while optimizing locally.
Build scalable recruiting systems for part-time event staff and canvassers.
Train, certify, and coach Program Coordinators, holding them accountable to outcomes.
Create onboarding and development pathways that scale as the company grows.
Own KPIs across the channel: leads generated, demos set, cost per lead, and cost of marketing.
Run weekly accountability rhythms with GMs and Coordinators.
Continuously optimize based on data and field performance.
Develop event and territory strategies that align with ideal customer profiles.
Build infrastructure and systems to support national expansion.
Manage market-level budgets and reallocate resources toward highest-performing channels.