Trade Sales Manager

Pella Windows & Doors•Phoenix, AZ

2h•Hybrid

About The Position

The Trade Sales Manager (TSM) leads and develops a high-performing team of sales consultants to grow Pella’s presence within the trade industry. This role is responsible for driving sales performance, increasing market share, and delivering exceptional customer satisfaction through effective coaching, consultative selling, and strong customer partnerships. A primary focus of this position is talent development. The TSM spends more than 50% of their time in the field coaching sales consultants, reinforcing best practices, and strengthening customer relationships.

Requirements

Strong leadership and coaching abilities with a focus on team development
Proven consultative selling and relationship-building skills
Ability to influence, motivate, and drive performance in others
Excellent communication and presentation skills
Strong problem-solving ability and attention to detail
High level of accountability, resilience, and adaptability in a fast-paced environment
Proficiency with Microsoft Office, mobile technology, and CRM tools
Ability to read and interpret blueprints and job specifications
Bachelor’s degree (or equivalent combination of education and experience)
3–5+ years of relevant sales or leadership experience
Valid driver’s license with acceptable driving record
Ability to manage multiple priorities and adapt in a dynamic work environment

Responsibilities

Lead the team to achieve sales targets, profitability goals, and customer satisfaction objectives
Coach sales consultants on consultative and value-based selling techniques
Monitor performance, provide feedback, and deliver ongoing training to improve results
Foster a culture focused on achieving “Very Satisfied” customer outcomes
Expand market share through proactive networking, referrals, and lead generation
Support consultants in acquiring new customers and securing first sales opportunities
Build and maintain strong relationships with builders, contractors, and trade professionals
Represent Pella at industry events, trade shows, and professional associations
Recruit, hire, onboard, and retain top-performing sales consultants in partnership with HR
Develop team members’ skills in overcoming objections, closing sales, and managing relationships
Strengthen product knowledge and application expertise, including installation guidelines and field measurements
Encourage independent decision-making while supporting problem resolution
Ensure accurate quoting and ordering aligned with the Trade Selling Process
Drive profitability through value selling and disciplined discounting practices
Collaborate with Service, Operations, and Accounts Receivable teams to ensure seamless customer experiences
Assist in budgeting, forecasting, and performance reporting
Promote strong follow-up and customer engagement practices
Ensure consultants act as the primary point of contact for their customers
Address escalated customer concerns with professionalism and urgency
Drive customer retention through exceptional service and relationship management