Trade Marketing Leader

Pure Fishing•Columbia, SC

21d

About The Position

As the Trade Marketing Leader you will set and lead the Trade Marketing vision, translating brand, category, and commercial strategies into high-impact retail and omnichannel execution that delivers sustainable growth. You will own go-to-market planning and trade readiness for product launches, guide promotional and trade investment strategy with a strong ROI mindset, and partner closely with Sales on customer strategy and joint business planning. As the voice of the shopper and retailer, you will use insights to shape merchandising and activation strategies, build strong cross-functional alignment, and develop high-performing teams and capabilities that scale with the business.

Requirements

Bachelor’s degree in Marketing, Business, or a related field required; MBA or advanced degree preferred
10+ years of progressive experience in trade marketing, shopper marketing, brand marketing, or commercial roles within consumer goods or retail-driven environments
Strong background in product launches, merchandising, and retail activation
Proven ability to lead Trade Marketing strategy across channels and customers, translating brand and category priorities into measurable commercial results
Strong commercial and financial acumen, including experience managing trade spend, promotions, and ROI-driven investment decisions
Deep understanding of retail, shopper marketing, and go-to-market execution in both physical and digital environments
Ability to synthesize consumer, shopper, and market insights into clear strategies and compelling customer stories
Demonstrated success partnering with Sales on customer strategy, line reviews, joint business planning, and promotional execution
Strong cross-functional leadership skills, with the ability to influence and align Brand, Product, Supply Chain, Finance, and Activation teams
Experience building, leading, and developing high-performing teams and scalable capabilities
Data-driven mindset with the ability to define KPIs, interpret performance, and continuously optimize programs
Excellent communication and executive presence, with the ability to lead discussions at senior levels internally and with key customers
Comfort operating in a fast-paced, matrixed organization while balancing strategic thinking with executional excellence

Responsibilities

Define and lead multi-year Trade Marketing strategy aligned with Brand, Marketing, and Commercial objectives
Translate consumer, angler, shopper, and market insights into channel and customer strategies
Help develop integrated trade marketing calendars as well as align product launches, promotional activity, and channel priorities
Establish scalable frameworks and best practices for Trade Marketing execution
Set the strategic direction for in-store and omnichannel activation across key channels
Oversee development and execution of POS, displays, signage, and merchandising standards
Partner with Sales Leadership to customize customer programs while protecting brand consistency and equity
Ensure executional excellence across physical and digital retail environments
Lead Trade readiness for all new product launches, including sell-in materials, retailer toolkits, and merchandising support
Ensure alignment across Brand, Trade, Sales, and Product teams on launch priorities and execution standards
Oversee creation of customer-specific go-to-market presentations with clear product offers and execution guidance
Champion sales enablement through launch playbooks, product education, and merchandising tools
Lead trade spend planning, governance, and optimization in alignment with financial targets
Establish and evolve ROI measurement frameworks to assess promotional effectiveness
Use performance insights to inform future investment decisions and continuous improvement
Serve as the voice of the shopper and retailer within the broader organization
Analyze POS data, category trends, and shopper behavior to inform merchandising and promotional strategies
Monitor competitive activity and emerging fishing market trends to identify opportunities and risks
Influence category and assortment strategy through insight-driven recommendations
Act as a senior leader connecting Marketing, Sales, Product, Supply Chain, and Finance
Collaborate with Brand, Activation, Social, Creative, and Digital teams to ensure cohesive messaging from brand story to shelf and digital touchpoints
Partner with Sales leadership to support Line Reviews, Joint Business Planning, and key customer engagements
Ensure flawless execution of trade programs through sales teams, merchandisers, and retail partners
Oversee development of tools, training, and execution guidelines to support field teams
Conduct market visits and execution audits to validate performance and identify opportunities
Incorporate field feedback to continuously refine programs and execution standards
Define and own trade marketing KPIs (distribution, display compliance, velocity, lift, ROI)
Build scalable reporting frameworks and dashboards to support decision-making
Lead a test-and-learn culture to continuously improve trade effectiveness
Build, lead, and develop a high-performing Trade Marketing organization
Set clear priorities, goals, and development plans aligned with business objectives
Elevate Trade Marketing capabilities, tools, and processes to support future growth