TRADE MARKETING MANAGER

Klass Time LTD•Houston, TX

12d

About The Position

The Trade Marketing Manager connects Marketing and Sales to ensure Klass brands are executed flawlessly at the point of sale. This role drives trade strategy, in-store execution, sales enablement, and data-driven decision-making to accelerate growth while upholding World Klass Standards.

Requirements

4–7 years of experience in Trade Marketing, Shopper Marketing, Sales Strategy, or similar roles within the CPG or retail industry.
Proven experience executing retail programs, including POS development, promotions, and in-store activation.
Experience working with syndicated data (IRI, Nielsen, SPINS, or similar), sell-in/sell-out data, and performance analysis.
Experience using retail execution platforms such as Repsly, Salesforce, or similar tools.
Strong analytical skills with the ability to translate data into actionable insights.

Responsibilities

Lead annual trade marketing plans, calendars, and promotional strategies aligned with brand and commercial priorities.
Partner with Sales to optimize assortment, pricing, planograms (POGs), and in-store visibility.
Leverage syndicated, sell-in, and sell-out data to evaluate performance, monitor competitors, and identify growth opportunities.
Develop and execute POS materials, displays, demos, endcaps, and in-store tools to maximize brand presence and sales impact.
Track field execution, retail activity, and asset deployment through Repsly to ensure quality and effectiveness.
Manage vendor relationships to improve cost efficiency, production quality, and distribution of trade marketing tools.
Serve as the primary liaison between Marketing and Sales, providing tools, sell sheets, and campaigns to support new item launches and execution.
Translate retail audits and field data into actionable insights to improve execution and sales performance.
Develop and communicate clear, scalable sales strategies and initiatives to support field teams.
Partner with account managers, retailers, and distributors to execute promotions, price programs (TPRs), and growth initiatives.
Collaborate with Marketing, Logistics, and Administration to ensure seamless execution, distribution, and expense management.
Manage and optimize the trade marketing budget to maximize ROI and ensure alignment with business objectives.