Toy Marketing Manager

SBT Global, Inc.•Pico Rivera, CA

14h•$80,000 - $90,000•Onsite

About The Position

We are seeking a creative and results-driven Toy Marketing Manager to lead the marketing strategy and execution for our toy product portfolio. This role is responsible for developing product marketing strategies, strengthening brand positioning, managing new product launches, and driving sales through integrated marketing initiatives. The ideal candidate has experience in marketing, product marketing, or the toy industry, with a strong understanding of consumer trends, product lifecycle management, and cross-functional collaboration.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
3+ years of experience in Marketing, Product Marketing, or a related role.
Strong understanding of product positioning, branding, and marketing strategy.
Experience managing product launches and integrated marketing campaigns.
Excellent communication, organizational, and project management skills.
Ability to analyze market trends and translate insights into effective marketing strategies.
Ability to work collaboratively across multiple departments.

Nice To Haves

Experience in the Toy Industry or consumer products.
Experience working with Social Media and eCommerce marketing initiatives.
Korean/English bilingual is a plus.
Experience with retail or consumer marketing is highly preferred.

Responsibilities

Develop and execute marketing strategies for toy products to drive brand awareness and sales growth.
Define product positioning, messaging, and overall brand development strategy.
Manage the marketing lifecycle for existing and newly launched products.
Conduct market research to identify consumer trends, customer needs, and growth opportunities.
Analyze competitor products, pricing, and marketing strategies to provide actionable insights.
Monitor product performance and recommend improvements based on market feedback.
Plan and execute new product launches from concept through commercialization.
Develop and manage marketing campaigns to maximize product visibility and customer engagement.
Ensure timely execution of launch schedules and promotional activities.
Partner with the Social Media and eCommerce teams to develop integrated promotional strategies.
Support online product marketing initiatives across digital channels.
Monitor campaign performance and optimize marketing efforts to improve ROI.
Work closely with Design, Production, and Sales teams to ensure successful product development and launch.
Coordinate with internal stakeholders to align marketing initiatives with business objectives.
Support promotional materials, product presentations, and sales enablement activities.