Total Rewards Portal Sr. Analyst

General Motors

1d•$88,100 - $140,700•Remote

About The Position

The Total Rewards Portal Sr. Analyst helps define, evolve, and operationalize GM’s Total Rewards Portal strategy as the digital front door to the employee Total Rewards experience. This role leads strategic portal and communication initiatives from planning through execution and optimization, partnering across Total Rewards, HR, Communications, Legal, Compliance, Technology, Talent Acquisition, and external vendors to increase employee understanding, confidence, and use of GM’s Total Rewards offerings. The role develops the portal roadmap and audience-centered communications and journeys, manages strategic digital content and cross-functional projects, and maintains content governance and quality. It also measures communication effectiveness and employee engagement, uses qualitative and quantitative insights to identify improvements, and supports continuous improvement of the portal experience. The position is based remotely, though employees living within a specified radius of a GM hub are expected to report to that location three times a week or at another frequency directed by their manager.

Requirements

Bachelor’s degree in Human Resources, Marketing, Communications, General Business Administration, or a related field.
At least 5 years of experience in Total Rewards, employee experience, HR, communications, digital content, portal operations, product operations, or a related discipline.
Experience developing and executing digital experience, portal, content, or communication strategies with measurable outcomes.
Experience managing a digital portal, content management system, intranet, employee platform, or comparable digital experience, including content lifecycle and governance.
Strong project management, stakeholder engagement, content development, information architecture, and editing skills.
Experience translating complex information into clear, audience-centered, accessible digital content and journeys.
Experience using portal or web analytics, search data, feedback, and other insights to prioritize improvements and evaluate impact.
Demonstrated ability to work effectively in a matrixed organization and collaborate with cross-functional and senior stakeholders.
Experience using AI-enabled tools to improve content development, search, personalization, or analytics with appropriate governance and human oversight.
Strategic thinking, project leadership, clear storytelling, analytical and insight-oriented decision-making, organization, attention to detail, relationship-building, adaptability, and commitment to inclusive, accessible, employee-centered communication.
Comfort with digital platforms, content management systems, analytics tools, and emerging communication capabilities.

Nice To Haves

Experience in Total Rewards, compensation, benefits, employee experience, HR technology, or enterprise digital products.
Certification or formal training in product management, project management, strategic communications, analytics, user experience, or a related discipline.
Experience defining portal strategy, information architecture, content models, search optimization, personalization, or digital product roadmaps.
Experience supporting global or multilingual digital experiences and localization workflows.
Familiarity with Total Rewards portals, employee engagement platforms, survey tools, service-management platforms, or related digital experiences.
Knowledge of content governance, accessibility standards, digital writing, smart-brevity principles, usability testing, and behavioral design.

Responsibilities

Develop and maintain a multi-year Total Rewards Portal strategy and roadmap aligned with GM’s Total Rewards philosophy, employee experience priorities, technology capabilities, and business needs.
Translate Total Rewards strategy and program changes into audience-centered messaging, communication plans, and content that promote employee awareness, understanding, and engagement.
Partner with program owners and cross-functional stakeholders to design audience-centered portal journeys for employee moments, life stages, geographies, roles, and levels of Total Rewards knowledge.
Help establish communication priorities, key messages, campaign themes, and channel strategies for year-round engagement, including Annual Enrollment and other high-impact moments.
Maintain consistency between the Total Rewards portal experience, communications, GM’s brand, employee value proposition, and employer-brand narrative.
Identify opportunities to use personalization, segmentation, guided experiences, smart-brevity, visual communication, and behavioral insights to improve portal relevance, adoption, and employee confidence.
Represent employee and business needs in portal platform discussions, enhancement prioritization, vendor conversations, and technology planning; track dependencies, risks, and tradeoffs.
Help ensure the portal serves as the authoritative digital source for Total Rewards information and the central experience within an integrated communication ecosystem.
Lead portal and communication projects from discovery and planning through design, content development, review, launch, measurement, and closeout.
Build project plans, roadmaps, timelines, milestones, workback schedules, decision points, risk logs, and stakeholder communications for complex cross-functional initiatives.
Manage the Total Rewards editorial calendar and coordinate integrated campaigns across portal content, email, push notifications, digital and print materials, toolkits, videos, infographics, and other channels.
Define and maintain content standards, templates, writing guidance, accessibility requirements, tagging conventions, search optimization practices, and quality controls.
Coordinate with subject matter experts, content owners, Legal, Compliance, HR, Communications, Technology, vendors, and global partners to ensure content is accurate, timely, accessible, inclusive, and aligned.
Support planning and execution for program changes, Annual Enrollment, regulatory updates, employee education, awareness moments, and other strategic priorities.
Manage content governance and quality controls, including intake, drafting, editing, review, approval, publishing, archiving, and audit processes.
Serve as a content and project partner for the Total Rewards portal to help maintain an intuitive, accurate, accessible, and engaging digital experience.
Define and monitor communication and engagement measures, including reach, portal visits, page views, search terms, content interactions, campaign performance, employee feedback, and support call drivers.
Establish reporting routines and dashboards that show communication effectiveness and Total Rewards engagement trends.
Gather and synthesize qualitative and quantitative feedback from employees, HR partners, AskHR, portal activity, surveys, focus groups, and other sources.
Identify patterns, barriers, and opportunities in Total Rewards communications and recommend content, channel, campaign, and employee-experience improvements.
Use insights to prioritize work, refine messaging, improve content discoverability, reduce avoidable support inquiries, and demonstrate the value of communication initiatives.
Maintain a feedback and learning loop so communication insights inform Total Rewards strategy, program design, and future project planning.
Stay current on practices in Total Rewards, employee experience, digital content, personalization, analytics, accessibility, and behavioral science.

Benefits

Incentive pay program with payouts based on company performance, job level, and individual performance.
Medical, dental, and vision benefits.
Health Savings Account and Flexible Spending Accounts.
Retirement savings plan.
Sickness and accident benefits.
Life insurance.
Paid vacation and holidays.
Tuition assistance programs.
Employee assistance program.
GM vehicle discounts.