TikTok Shop Paid Media Manager

Pattern • Lehi, UT

9d

About The Position

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected].

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

Requirements

• Minimum 1–2 years’ experience managing TikTok Ads campaigns.
• Strong understanding of TikTok Ads Manager and a variety of ad formats (In-Feed, Top View, Branded Hashtag Challenge, GMVmax, etc.).
• In-depth knowledge of audience targeting, bidding strategies, and campaign optimization.
• Ability to analyze campaign data and present actionable insights.
• Creative mindset for developing engaging ad creatives tailored for TikTok.
• Familiarity with pixel setup, tracking, and attribution best practices.
• Experience with budget management, pacing, and reporting.
• Excellent communication and collaboration skills.

Responsibilities

• Set up and launch new TikTok ad campaigns aligned with brand objectives and target audiences.
• Develop and brief ad creatives (video assets, copy, calls-to-action) tailored to TikTok’s platform and current trends.
• Optimize live campaigns to maximize ROI by adjusting targeting, creatives, and bids as needed.
• Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates.
• Conduct A/B testing on creatives, audiences, and campaign structures.
• Produce regular performance reports with insights and recommendations.
• Coordinate with creative and content teams for ongoing asset refreshes.
• Stay current on TikTok platform updates, features, and emerging ad solutions.
• Troubleshoot tracking and set up conversion events via TikTok Pixel.
• Manage budgets and pacing to ensure campaigns stay within spend targets.

Benefits

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Competitive Pay
• Health, Vision, and Dental Insurance
• 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed