TikTok Shop Lead

Create Wellness, Inc.•New York, NY

8h•Hybrid

About The Position

We're hiring a TikTok Shop Lead to own our TikTok Shop presence end-to-end — from channel strategy and listing optimization to affiliate management and content performance. This role is for someone who: Lives on TikTok and understands what actually drives Shop conversions Is equal parts creative and analytical — knows a good hook and knows how to read the data behind it Wants to build something, not just maintain it Thinks about TikTok Shop in the context of the full business, not just one channel Has a passion for building community You'll own the roadmap for one of our fastest-growing channels and work closely with the growth, creative, and influencer teams to scale it.

Requirements

2–4 years of experience in TikTok Shop, social commerce, or a closely adjacent role
Hands-on experience managing a TikTok Shop account (not just running ads against one)
Strong understanding of TikTok's affiliate ecosystem and creator activation
Comfortable with performance data and able to connect content decisions to business outcomes
Organized and process-oriented — you can manage a lot of moving pieces without dropping any
You think like an owner, not a coordinator
You're excited about where social commerce is going — and want to help lead it
You're fast, resourceful, and don't wait to be told what to do
You care about GMV and real business outcomes, not vanity metrics

Nice To Haves

Experience with TikTok Shop Seller Center, metafields, and Combined Listings
Background in influencer or affiliate marketing
Familiarity with Shopify and DTC ecommerce metrics
Experience running or supporting TikTok LIVE commerce

Responsibilities

Own the TikTok Shop channel: listings, product catalog, pricing, promotions, and storefront health
Manage Combined Listings, flavor/variant consolidation, and listing architecture across SKUs
Stay on top of platform updates, policy changes, and new features — and act on them fast
Drive toward key channel metrics: Videos per day, GMV, ROAS, conversion rate, affiliate-driven revenue
Build and manage Create's TikTok Shop affiliate program — recruiting, activating, and retaining creators
Work closely with agency partner to scale affiliate outreach
Identify high-potential affiliates and route the right products and briefs to the right creators
Track affiliate performance and optimize commission structures and incentives
Coordinate with the broader influencer team to align Shop affiliates with paid whitelisting strategy
Work with creators and internal teams to develop Shop-native content (lives, shoppable videos, PDPs)
Identify what hooks, formats, and narratives convert — and build a testing framework around it
Support TikTok LIVE strategy and execution where applicable
Own TikTok Shop reporting: GMV, affiliate revenue, conversion, traffic sources, and content performance
Surface insights on what's working and bring clear recommendations — not just data
Monitor competitive landscape and platform trends