TikTok Shop Manager

Princess Polly•West Hollywood, CA

3d•$90,000 - $110,000

About The Position

The TikTok Shop Manager will own the creator and affiliate side of our TikTok Shop channel – building, scaling and managing a high-performing creator ecosystem that consistently produces content, drives reach and converts into sales. The role covers end-to-end ownership of creator sourcing, onboarding, campaign execution, performance optimisation and revenue growth.

Requirements

1+ year of dedicated TikTok Shop experience
3-4 years of total relevant experience (i.e influencer marketing, affiliate marketing, paid social)

Nice To Haves

College degree preferred
Shopify experience is a plus!

Responsibilities

Creator sourcing & recruitment: identify, vet and recruit TikTok creators and affiliates aligned with our brand, audience and product categories.
Onboarding & activation: run end-to-end onboarding – sample seeding, briefs, commission structures, content guidelines and platform setup via the TikTok Shop Affiliate Centre.
Relationship management: build and nurture long-term relationships with creators to drive ongoing content output, retention and loyalty.
Tiered creator strategy: manage a mix of micro, mid-tier and high-GMV creators, with dedicated programs for top performers.
Commission & incentive design: set, test and iterate commission rates, bonuses and performance incentives to maximise creator output and ROI.
Creator-led campaigns: plan and roll out creator-driven campaigns aligned to product launches, promotions and trending content.
Content briefing: develop briefs, hooks and content angles that convert; coach creators on best-practice short-form and LIVE formats.
Creator LIVE support: enable creators to feature our products on their own LIVE streams – supplying product info, talking points, samples and promotional angles so they can sell to their audience (note: our in-house team already runs LIVE from our own channel).
Trend spotting: monitor TikTok trends daily and translate them into rapid creator briefs and content opportunities.
Sample & seeding logistics: manage sample fulfilment, gifting workflows and tracking across active creator partnerships.
Performance tracking: monitor creator-level metrics (GMV, conversion rate, video views, commission spend) and identify winning creators, products and content angles.
Test & iterate: continuously A/B test creators, hooks, products and offers to scale what works and cut what doesn’t.
Revenue ownership: own affiliate-driven GMV targets and report weekly on channel performance, creator pipeline health and growth opportunities.
Forecasting & budgeting: manage commission budgets, seeding spend and creator P&L inputs.
Internal collaboration: work closely with merchandising, content, brand and the paid media team to align creator activity with broader marketing and commercial calendars.
Product feedback loop: feed creator and audience insights back into product, merchandising and content teams.
Platform expertise: stay across TikTok Shop ecosystem updates, Affiliate Centre features, policy changes and new commerce tools; act as internal SME.
Compliance: ensure creator content meets platform guidelines, disclosure requirements and brand standards.