TikTok Shop Account Manager

Adelphi Group•Baltimore, MD

1d•$120,000 - $130,000•Hybrid

About The Position

Flywheel’s suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world’s leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe, APAC, and China, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be. We are seeking an experienced Ecommerce Manager to support our TikTok Shop sellers in optimizing their online sales strategies. This role is crucial in driving the success of our sellers by providing comprehensive support across catalog management, creator attribution, paid media strategies, and sales reporting. The ideal candidate will have a strong background in ecommerce operations, digital marketing, and a deep understanding of the TikTok platform.

Requirements

Proven track record in ecommerce management, particularly with retail and social media platforms like TikTok.
Strong digital commerce skills and can translate data and insights into actionable strategies that drive results for clients/sellers.
Excel in analyzing data, identifying trends, and making informed decisions that enhance performance.
Keen eye for brand merchandising, optimizing product listings and content, ensuring high engagement and conversion rates.
Work well working cross functionally with clients, global team members, creators, affiliates and fostering relationships that lead to successful campaigns.
Meticulous in managing catalogs and campaigns, ensuring that all aspects align with business objectives.

Responsibilities

Create and implement go-to-market and assortment strategies, including hero product selection and new item creation.
Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives.
Consult on supply chain and fulfilment, optimize product card images and copy, and manage content upload.
Conduct ongoing evaluations of retail-readiness for all SKUs, maintain the catalog, and ensure overall shop health.
Provide advice on best practices for conversion-driving content.
Discover, select, and manage creators and affiliates, ensuring alignment with brand goals and high GMV-driving potential.
Help build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media.
Develop and manage go-to-market budgets, execute and optimize campaigns across various ad types.
Continuously launch, manage, and optimize campaigns to meet KPIs, leveraging TikTok Ads Manager for scalable creative rotations.
Provide comprehensive sales reports, including gross sales, units, GMV, AOV, and trends.
Deliver insights on creator and affiliate performance, media/ad spend, and overall campaign effectiveness.
Provide monthly summaries with data-driven insights, top-performing creatives and products, and recommendations for optimization.