Ticket Sales Associate
About The Position
Laguna Playhouse is seeking an energetic, sales-driven Ticket Sales Associate who is passionate about connecting patrons with theatre. This role is the front line of our ticket operation, responsible for building relationships with patrons, driving ticket sales through consultative selling, and creating exceptional customer experiences. The ideal candidate thrives on outbound engagement, takes initiative to meet sales goals, communicates clearly and warmly, and represents Laguna Playhouse with professionalism and enthusiasm. The Playhouse fosters a collaborative, inclusive, and creatively enriching environment, and strongly encourages applications from individuals from historically underrepresented communities in the theater industry.
Requirements
- Previous sales experience preferred; experience with ticket sales, subscriptions, memberships, or other outbound sales efforts is a plus
- Excellent written and verbal communication skills
- Ability to work evenings, weekends, and performance schedules as required
- Ability to walk up and down stairs as there is no elevator access to our mezzanine level
- Occasionally required to lift and/or move up to 15 pounds
- Proficiency with point-of-sale systems and ticketing software (training provided)
- Passion for the arts and alignment with the mission of Laguna Playhouse
- Consultative Selling & Upselling
- Outbound Sales & Cold Calling
- Subscription & Membership Sales
- Patron Retention & Renewal Strategies
- Professional Communication
- Conflict Resolution & Complaint Handling
- Sales Performance Management
- Data Accuracy & Detail Orientation
- Customer Service Excellence
- Adaptability & Continuous Learning
Responsibilities
- Upsell and cross-sell performances, subscriptions, memberships, special events, and other offerings
- Conduct outbound sales calls to promote ticket sales and organizational initiatives
- Follow up with prospective, inactive, and lapsed patrons to drive purchases and renewals
- Execute targeted email campaigns and assigned call lists to generate revenue
- Support subscription campaigns, fundraising efforts, and special events
- Achieve monthly sales targets and contribute to patron retention goals
- Process ticket sales, exchanges, subscriptions, group sales, gift certificates, and discounts through Spektrix
- Manage will-call and patron check-in operations for performances
- Provide accurate information regarding events, pricing, seating policies, parking, and accessibility
- Deliver exceptional customer service and create a welcoming patron experience
- Communicate patron needs, concerns, complaints, and accessibility requests to management
- Ensure ADA compliance and accommodate accessibility needs
- Follow organizational policies for exchanges, complimentary tickets, discounts, and promotional codes
- Maintain confidentiality of patrons and payment information
- Perform data entry, database maintenance, reporting, and patron record management
- Assist with mailings, patron communications, subscription renewals, and promotional campaigns
- Maintain accurate ticketing, sales, and patron interaction records
- Participate in ongoing training related to ticketing systems, policies, sales techniques, and customer service standards
- Collaborate with team members and provide support during high-volume sales periods and events
- Perform additional duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
