Thought Leader Marketing Liaison

Galderma•Boston, OH

2d•Remote

About The Position

Galderma is seeking a Thought Leader Marketing Liaison to drive engagement strategy with national thought leaders and enhance key partnerships for their first-in-class specialty biologic product. This role involves collaborating with US and global cross-functional teams and external partners, providing expertise on Market Access & Pricing plans, and managing regional payer accounts and Medicaid states to ensure favorable formulary status. The position is crucial for preparing for the launch of a new specialty biologic treatment for atopic dermatitis and prurigo nodularis, requiring engagement with key decision-makers on clinical effectiveness, formulary, and health technology assessments. The role is field-based and requires travel to customer accounts and Galderma HQ.

Requirements

7+ years of experience in the pharmaceutical industry in one or more of the following: field sales leadership, TLL, product marketing, or medical/clinical field-based experience in the same or related therapeutic area
Experience in dermatology/immunology biologic therapeutics
Launch experience preferred
Cross-functional experience required, proven track record of collaboration and coordination with key internal and external stakeholders (including external agency partners)
Exceptional communication and presentation skills: ability to articulate a point of view succinctly and effectively
Comprehensive and proactive analytical/strategic thinking skills with a demonstrated ability to synthesize data into a key action/strategy and manage through from development to key performance metrics
Ability and confidence to work effectively and with a sense of urgency across a global matrix enterprise, and to influence without authority
Adaptability, resilience and tenacity and ability to quickly pivot
Proficient in English, MS Office; especially Word, Excel, and PowerPoint
Valid driver's license
Master’s, PharmD, MBA degree + 5 years – OR – Bachelor’s degree + 8 years of prior experience in the biotech / pharma / payer industry with a focus on payer account management and/or health systems
Prior experience working with payers, national and/or regional health plans, state and local governments, and/or PBMs
Demonstrated strategic influencing, communication, cross-functional, and conflict resolution skills
Demonstrated track record of account planning, business planning, unstructured problem solving, and contracting skills
Strong understanding of the US payer and channel landscape, as well as market access models (e.g., budget impact and cost effectiveness models)
Technical proficiency of U.S. drug reimbursement and access (e.g., coverage, coding and payment) is required
Works effectively in a team-based organization, collaborates cross-functionally, and builds alignment around key objectives at all levels
Strategic planning, execution, and project-management along with excellent analytical and communication skills is required
Ability to partner closely with market access strategy, payer marketing, and other field and home office roles across the organization to drive preferred access and coverage at payer accounts
Executive presence and the ability to interact and negotiate with senior stakeholders at payer accounts
External applicants must be eligible to work in the United States.

Nice To Haves

Experience in dermatology/immunology biologic therapeutics
Launch experience preferred

Responsibilities

Identify, cultivate, and maintain professional relationships with KOLs
Develop and execute HCP engagement strategies to support shifting sentiment and developing Advocates and Champions for the brand
Manage speaker bureau including supporting speaker training, compliance, and product theater speaker management
Plan and execute brand KOL activity and meetings at key conferences
Manage and/or advise on overall regional sponsorship budget, including recommendations, securement and execution
Coordinate all necessary conference and speaker contracting and training requirements with agency vendor
Partner with the HCP Marketing team to develop advisory board strategy, content, advisory recommendations, and attend advisory boards as appropriate
Plan and execute KOL engagements and executive encounters at during field engagements, local, regional and national conferences
Compliantly collaborate and communicate with the field commercial team on identified KOLs to ensure strategic and tactical cohesiveness.
Serve as the point of contact to for KOLs to the organization and is responsible for collaborating with field sales to advise on promotional program implementation with speakers where needed.
Share KOL insights with marketing and senior leadership and provide feedback to commercial leadership on various topics (directed insights) as requested.
Identify, develop, and measure KOL advocacy aligned to key brand messages.
Develop a strong understanding of the market and disease state, and identify short and long term opportunities to maximize brand and enterprise impact through professional engagements
Develop and execute differentiating strategic initiatives and educational plans to pull through educational programming within region
Support engagement and sphere of influence mapping strategy
Develop and implement strategies and tactics to support formulary coverage and reimbursement (payment, and patient access) for regional payers and assigned Medicaid States
Drive brand growth through strategies designed to maintain or improve brand formulary access
Build relationships with and implement market access strategy with key regional payers
Deliver value proposition and educate regional payer stakeholders on product and economic benefit, demonstrating deep, comprehensive understanding of the targeted disease states
Coordinate and communicate with other commercial functions (e.g., marketing, sales, etc.) to ensure all market access needs are met across the organization within the region
Develop and lead the implementation of account-specific business plans while collaborating closely with legal/compliance and other market access colleagues on contract negotiations
Serves as a strategic partner to other market access partners, sharing business insights on accounts and market trends
Inform and advise brand and sales leadership on key updates in the payer landscape
Proactively identify and resolve any potential issues and challenges in collaboration with cross-functional partners
Collaborate with cross functional colleagues to pull through processes, policies, and protocols that have been established by payers
Assist in training field partners on payer knowledge and formulary/processes for reimbursement
Ensure all activities are consistent with all regulations, laws, and company’s compliance policies