Thought Leader Marketing Liaison

Galderma • Boston, OH

2d • Remote

About The Position

Galderma is seeking a Thought Leader Marketing Liaison to drive engagement strategy with national thought leaders and enhance key partnerships. This role is central to supporting Galderma’s first-in-class specialty biologic product, focusing on market access, pricing, and reimbursement strategies. The position involves managing key regional payer accounts and Medicaid states to ensure favorable formulary status, overseeing payer engagement and negotiations. The role requires monitoring payer, IDN, policy, competitor, and market conditions to inform access strategies, particularly in preparation for the launch of a new treatment for atopic dermatitis and prurigo nodularis. Collaboration with cross-functional teams to implement market access strategies and gather field insights is essential. This is a field-based role requiring travel to customer accounts and Galderma HQ.

Requirements

• 7+ years of experience in the pharmaceutical industry in one or more of the following: field sales leadership, TLL, product marketing, or medical/clinical field-based experience in the same or related therapeutic area
• Experience in dermatology/immunology biologic therapeutics
• Launch experience preferred
• Cross-functional experience required, proven track record of collaboration and coordination with key internal and external stakeholders (including external agency partners)
• Exceptional communication and presentation skills: ability to articulate a point of view succinctly and effectively
• Comprehensive and proactive analytical/strategic thinking skills with a demonstrated ability to synthesize data into a key action/strategy and manage through from development to key performance metrics
• Ability and confidence to work effectively and with a sense of urgency across a global matrix enterprise, and to influence without authority
• Adaptability, resilience and tenacity and ability to quickly pivot
• Proficient in English, MS Office; especially Word, Excel, and PowerPoint
• Valid driver's license
• Master’s, PharmD, MBA degree + 5 years – OR – Bachelor’s degree + 8 years of prior experience in the biotech / pharma / payer industry with a focus on payer account management and/or health systems
• Prior experience working with payers, national and/or regional health plans, state and local governments, and/or PBMs
• Demonstrated strategic influencing, communication, cross-functional, and conflict resolution skills
• Demonstrated track record of account planning, business planning, unstructured problem solving, and contracting skills
• Strong understanding of the US payer and channel landscape, as well as market access models (e.g., budget impact and cost effectiveness models)
• Technical proficiency of U.S. drug reimbursement and access (e.g., coverage, coding and payment) is required
• Works effectively in a team-based organization, collaborates cross-functionally, and builds alignment around key objectives at all levels
• Strategic planning, execution, and project-management along with excellent analytical and communication skills is required
• Ability to partner closely with market access strategy, payer marketing, and other field and home office roles across the organization to drive preferred access and coverage at payer accounts
• Executive presence and the ability to interact and negotiate with senior stakeholders at payer accounts
• Ability to perform standard office activities, including extended periods of computer use, participation in virtual and in-person meetings, and collaboration across teams
• External applicants must be eligible to work in the United States

Nice To Haves

• Ability to travel >60%; could be less based on geography
• Ability to travel to meetings/trainings/programs as necessary
• Must work within label, and regulatory and legal compliance guidelines
• Travel requirements: ability to travel up to 50% as required

Responsibilities

• Identify, cultivate, and maintain professional relationships with KOLs
• Develop and execute HCP engagement strategies to support shifting sentiment and developing Advocates and Champions for the brand
• Manage speaker bureau including supporting speaker training, compliance, and product theater speaker management
• Plan and execute brand KOL activity and meetings at key conferences
• Manage and/or advise on overall regional sponsorship budget, including recommendations, securement and execution
• Coordinate all necessary conference and speaker contracting and training requirements with agency vendor
• Partner with the HCP Marketing team to develop advisory board strategy, content, advisory recommendations, and attend advisory boards as appropriate
• Plan and execute KOL engagements and executive encounters at during field engagements, local, regional and national conferences
• Compliantly collaborate and communicate with the field commercial team on identified KOLs to ensure strategic and tactical cohesiveness
• Serve as the point of contact to for KOLs to the organization and is responsible for collaborating with field sales to advise on promotional program implementation with speakers where needed
• Share KOL insights with marketing and senior leadership and provide feedback to commercial leadership on various topics (directed insights) as requested
• Identify, develop, and measure KOL advocacy aligned to key brand messages
• Develop a strong understanding of the market and disease state, and identify short and long term opportunities to maximize brand and enterprise impact through professional engagements
• Develop and execute differentiating strategic initiatives and educational plans to pull through educational programming within region
• Support engagement and sphere of influence mapping strategy
• Develop and implement strategies and tactics to support formulary coverage and reimbursement (payment, and patient access) for regional payers and assigned Medicaid States
• Drive brand growth through strategies designed to maintain or improve brand formulary access
• Build relationships with and implement market access strategy with key regional payers
• Deliver value proposition and educate regional payer stakeholders on product and economic benefit, demonstrating deep, comprehensive understanding of the targeted disease states
• Coordinate and communicate with other commercial functions (e.g., marketing, sales, etc.) to ensure all market access needs are met across the organization within the region
• Develop and lead the implementation of account-specific business plans while collaborating closely with legal/compliance and other market access colleagues on contract negotiations
• Serves as a strategic partner to other market access partners, sharing business insights on accounts and market trends
• Inform and advise brand and sales leadership on key updates in the payer landscape
• Proactively identify and resolve any potential issues and challenges in collaboration with cross-functional partners
• Collaborate with cross functional colleagues to pull through processes, policies, and protocols that have been established by payers
• Assist in training field partners on payer knowledge and formulary/processes for reimbursement
• Ensure all activities are consistent with all regulations, laws, and company’s compliance policies

Benefits

• medical, dental, and vision coverage
• a 401(k) plan with employer match
• paid time off
• other benefits, subject to eligibility and applicable plan terms
• competitive compensation
• annual incentive opportunities
• comprehensive benefits
• meaningful opportunities for growth, development, and collaboration in an inclusive and innovative environment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior