Within a global pharmaceutical and medical diagnostics company, this role involves meeting with management to understand key market analytics and strategy for business needs and questions. The position supports field force deployment for product brands using market analysis and optimizes investment value through advanced machine learning, predictive modeling, and statistical techniques. It also involves conducting promotional effectiveness measurement to test promotional tactics pilots, optimize their rollouts, and measure their return on investment (ROI). The role supports national & regional analytics and targeting tools by developing and innovating tools and dashboards to assess product & portfolio performance at national and regional levels, as well as providing real-time targeting insights to inform business strategies and tactics. Additionally, it evaluates market adoption of products, creates frameworks for key business insights, streamlines visualization of business performance metrics using data visualization to create interactive dashboards for field and home office leadership, and shares insights specific to key products, customers, or geographical regions. The role delivers impactful insights for market strategy, weighing and communicating trade-off considerations to answer market and strategy questions, and develops business cases for proposed tactics.
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Job Type
Full-time
Career Level
Senior