Territory Sales Representative - Northern Midwest Region

Pelican•Maple Grove, MN
•$75,000 - $95,000•Remote

About The Position

Pelican Products, Inc. is seeking a Territory Sales Representative for the Northern Midwest Region. This remote, field-based role involves growing Pelican's business by building customer relationships, developing new opportunities, and expanding existing accounts. You will represent trusted Pelican products to dealers, distributors, and end users, managing your territory with autonomy. Pelican has a global presence with 11 offices, 4 manufacturing facilities, and 4 custom case centers, creating high-performance protective solutions. The company values innovation, craftsmanship, and the belief that failure is not an option when the mission is critical. Your work will have a real-world impact, protecting what matters most.

Requirements

  • 1–2 years of sales experience.
  • Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook.
  • Working knowledge of sales techniques and business development.
  • Ability to develop strong knowledge of Pelican products, the assigned territory, and company sales strategies.
  • Excellent verbal and written communication, persuasion, and presentation skills.
  • Ability to build relationships, identify opportunities, and work independently in a remote, field-based environment.

Nice To Haves

  • SAP experience is a plus.
  • Preference for candidates located within the Northern Midwest region.

Responsibilities

  • Own and grow the Northern Midwest territory by developing relationships with dealers, distributors, and end users.
  • Increase awareness and adoption of Pelican’s product portfolio throughout the region.
  • Identify new business opportunities and expand existing customer relationships to drive revenue growth.
  • Partner with dealers and channel partners to increase market share and strengthen customer partnerships.
  • Conduct customer visits, product demonstrations, and sales presentations independently and alongside dealer representatives or sales leadership.
  • Understand customer needs and recommend solutions that support their business.
  • Represent Pelican at trade shows, customer events, product demonstrations, and industry meetings.
  • Provide product training and educational sessions for dealers, customers, and sales partners.
  • Monitor market trends, competitive activity, and customer feedback to identify growth opportunities.
  • Maintain accurate sales activity, customer interactions, pipeline updates, and forecasts in Pelican’s CRM system.
  • Collaborate with Customer Service, Operations, and Supply Chain to support a positive customer experience from quote through delivery.

Benefits

  • Competitive base salary plus uncapped quarterly commission opportunities.
  • Mileage reimbursement for business travel throughout your territory.
  • Competitive paid time off plans/Holiday pay/extra vacation purchase opportunities
  • 401k plan – with immediate match
  • Health Savings Account Contribution
  • Wellness Discount Program
  • Global Mental Wellness Program
  • Quarterly Employee Celebration Days
  • Peer to Peer Recognition Program
  • Service Recognition Program
  • Amazing employee discount program on Pelican Products, Pelican branded apparel and gear
  • Employee referral program
  • Paid time off
  • 10 paid holidays per year
  • Medical/dental/vision insurance
  • Company-paid life and disability plans
  • Matching 401k to eligible employees
  • Pet insurance
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