Territory Sales Representative - NorCal (Health Clubs & YMCA)
About The Position
Join Life Fitness / Hammer Strength as a Territory Sales Representative to own and grow a Northern California territory. This remote, field-based role focuses on Health Clubs as the primary revenue driver, supported by YMCA and athletics-driven collegiate and campus recreation customers. You will lead consultative, relationship-driven sales, reengage underdeveloped accounts, and establish Life Fitness / Hammer Strength as the long-term partner of choice. The company is fitness-forward, growth-focused, and has strong brand recognition, with a mission to inspire healthier lives.
Requirements
- 3+ years of field sales or account management experience
- Proven consultative selling and relationship-building skills
- Experience managing large, geographically dispersed territories
- Comfort navigating multi-stakeholder, long sales cycles and capital equipment deals
- CRM proficiency (Salesforce preferred)
- Strong communication, presentation, and storytelling abilities
- Willingness to travel extensively within Northern California
- Northern California residence strongly preferred
Nice To Haves
- Experience selling into Health Clubs, YMCA, Campus Recreation, or collegiate athletics environments
- Exposure to fitness, wellness, or capital equipment solutions
- Experience working with designers, consultants, or project-based sales cycles
- Experience reengaging dormant, underperforming, or competitive accounts
- Familiarity with institutional, education, or athletics purchasing processes
Responsibilities
- Own and grow a Northern California territory, driving the majority of revenue through Health Club accounts, with additional focus on YMCA and campus recreation environments.
- Maintain a strong in-market presence, with an expectation of spending approximately three days per week in the field meeting customers, supporting projects, and advancing active opportunities across the territory.
- Lead long-cycle, consultative sales processes with executives, facility leaders, athletic stakeholders, and multi-stakeholder buying groups.
- Reengage dormant, underpenetrated, or competitive accounts and convert established relationships into active pipeline.
- Balance repeat Health Club business with project-based campus and community opportunities, aligning equipment solutions to customer goals and facility needs.
- Partner with designers, consultants, and customer stakeholders to support planning, layouts, and capital investment cycles.
- Manage pipeline, forecasting, and territory priorities with strong CRM discipline.
Benefits
- Competitive Base + Commission + Quarterly Bonuses
- Frequent Incentives: Regular SPIFFs and Sales Award opportunities
- Car allowance
- Gas reimbursement
- Company card
- Comprehensive health benefits
- 401(k) match
- Medical, dental and vision insurance
- Parental, medical and military leaves of absence
- Paid time off, including 12 paid holidays throughout the calendar year
- Paid vacation days beginning at 13 days annually
- Paid sick leave as provided under state and local paid sick leave laws
- Company paid short-term disability and optional long-term disability
- Health savings account
- Health care and dependent care reimbursement accounts
- Employee and dependent life insurance and supplemental life and AD&D insurance
- Hospital indemnity
- Identity protection
- Legal services
- Adoption assistance
- Tuition assistance
- Commuter benefits
- Employee discounts
- Employee assistance program that includes free counseling sessions
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
501-1,000 employees
