Territory Sales Manager

ITWAppleton, WI
Remote

About The Position

Miller Work Truck Solutions is seeking a Territory Sales Manager to support its growing upfitter network and drive demand from targeted end-user accounts. This role is crucial for Miller's organic growth and involves managing the South Central Territory (Texas, Oklahoma, Louisiana, Arkansas, and New Mexico). The ideal candidate will reside in the Dallas/Fort Worth area and will be part of a high-performing team shaping the future of the work truck industry.

Requirements

  • Minimum of 5 years’ related sales experience.
  • Technical Certificate, Associate, or bachelor’s degree in Technical or Business Discipline required.
  • Proven track record of developing positive customer relationships.
  • Challenger mindset, able to educate the end-user to think differently about their business.
  • Possess excellent communication skills and strong interpersonal skills.
  • Must be disciplined, self-motivated and be a team player to succeed in an independent and self-directed environment with little supervision.
  • Extensive travel within territory required.
  • Strong value selling skills with the ability to convert new business.
  • Proficient in Microsoft Office and CRM systems.

Nice To Haves

  • Industry knowledge of the construction, heavy equipment, work truck and/or equipment rental marketplace and dynamics of associated channels.
  • Good technical aptitude relative to tools and equipment used on a worksite i.e., generator, welders, air compressors, hydraulics, etc.

Responsibilities

  • Develop and manage upfitter relationships to build advocacy for Miller Work Truck Solutions and collaborate on strategies that drive mutual growth for partners and ITW.
  • Drive product adoption of Miller Work Truck Solutions by creating and executing targeted account plans across both upfitters and strategic end-user accounts.
  • Implement territory growth strategies by developing account plans that increase sales and market share within assigned regions.
  • Lead product trials and demonstrations to support conversions and cross-selling opportunities, leveraging technical specialists as needed to optimize results.
  • Communicate Miller’s value proposition by identifying market drivers and customer pain points, using a consultative, evidence-based sales approach.
  • Coordinate upfitter training related to product knowledge, application, and service best practices.
  • Collaborate with marketing on campaigns, promotional planning, and local execution of national initiatives.
  • Represent the brand at national and regional industry trade shows, association events, and customer-facing engagements.
  • Build industry relationships by actively participating in relevant associations and professional networks.
  • Support New Product Development by acting as the divisional liaison within the territory, providing market and customer feedback.
  • Maintain a strong sales pipeline through continuous prospecting, opportunity management, and CRM documentation, including win/loss tracking.
  • Communicate effectively at all levels, fostering strong internal and external relationships to support customer success and collaboration.
  • Prioritize strategically by focusing on high-impact accounts and activities through an 80/20 lens, while efficiently leveraging internal and external resources.

Benefits

  • Career development and learning opportunities in more than 50 countries across the globe.
  • Support for growth through unique and relevant development opportunities at each stage throughout the employee life cycle.
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