Territory Sales Manager

National Beverage•New York, NY
•Onsite

About The Position

Sundance Beverage Company is seeking dedicated and reliable individuals to join their team. The Territory Sales Manager is responsible for the direction and implementation of all sales activities in an assigned market area to achieve budgeted case shipment levels for all Company product lines. This role involves managing distributor and/or broker sales activities, executing sales calls to new and existing accounts, and developing new revenue streams. The manager will also be responsible for negotiating with customers, creating effective sales programs, analyzing market conditions, and ensuring the effectiveness of promotions through annual business reviews. Budgeting, expense control, and utilization of CRM software are also key aspects of this position. The role includes managing a team of Area Sales Representatives and other duties as assigned by management.

Requirements

  • Bachelor’s degree in business or appropriate equivalent from an accredited university.
  • 5-10 years of retail sales experience in the nonalcoholic beverage industry.
  • Distributor and wholesaler experience (DSD).
  • Proven creative, aggressive sales management experience.
  • Knowledge of professional selling techniques and use of CRM software.
  • Excellent oral and written communications skills (including public speaking) in English.
  • Strong interpersonal, sales presentation and merchandising skills.
  • Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook).
  • Results driven, self-motivated.
  • Well organized and detail oriented.
  • Ability and willingness to work a flexible full-time schedule that may include weekends and holidays.
  • Must be able to travel to various locations in organizational service areas, as required by duties.
  • Computer literacy required with proficiency in Microsoft Office products, Sugar CRM and on-line marketing / networking sources.
  • Maintains knowledge of industry trends.
  • Excellent negotiation skills required as typically negotiates in a competitive or adversarial environment.
  • Typically expected to provide status reports to Executive Management.
  • Ability to attend various meetings as requested with minimal advanced notice.

Responsibilities

  • Form and maintain effective partnerships across organizational boundaries.
  • Manage distributor and/or broker sales activities and provide direction, leadership, and motivation for proper sales execution.
  • Consistently execute calling on new and existing accounts.
  • Develop ongoing revenue generating avenues beyond the current portfolio of customers.
  • Negotiate effectively to attain the annual case shipment commitment from current customers, while developing relationships and referrals.
  • Create effective programs to achieve sales plan volumes.
  • Obtain case shipment levels that meet or exceed budgeted levels for all product lines.
  • Establish distribution system to ensure adequate product availability in all market channels.
  • Analyze competitive performance by monitoring overall market conditions and account activity to enhance market position and anticipate consumer needs.
  • Ensure effectiveness of promotions by conducting annual business reviews with clients in a timely manner.
  • Prepare budgets and targets; maintain selling expenses in line with assigned budgets.
  • Assist in the development of the annual budget and operating plan.
  • Control selling expenses and maintain sales coverage on a cost-efficient basis.
  • Utilize CRM program to maintain account information and sales activity.
  • Manage a team of Area Sales Representatives.
  • Other duties as assigned by Manager.
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