Territory Manager - MN

Trek•US-MN-Remote, MN

2d•Remote

About The Position

The Territory Manager is responsible for growing Trek, Electra, and Bontrager sales by serving as a trusted business partner to retailers within the territory. This role requires a confident, consultative sales professional who can influence retailer decision-making, strengthen partnerships, and drive long-term growth. You will work closely with Trek and Electra retailers to increase market share, elevate product representation, and execute the Trek Retailer Sales Program. Success in this role comes from strong sales presence, business acumen, and the ability to lead productive, insight-driven conversations with retailers. This role is ideal for someone who thrives in front of customers, enjoys coaching and consulting rather than transactional selling, and wants to make a meaningful impact representing an industry-leading brand. Due to logistics, applicants must be located in Minneapolis, MN.

Requirements

3+ years of sales experience, ideally in a consultative, relationship-driven environment
Proven ability to influence, negotiate, and lead sales conversations with confidence
Strong relationship-building, communication, and presentation skills
Organized, self-motivated, and effective at follow-up and territory planning
Willingness to travel regularly, including occasional overnight travel and visits to Trek HQ in Wisconsin

Nice To Haves

Cycling industry experience preferred
Comfort with CRM systems and sales tools
Working knowledge of Ascend POS
Familiarity with the territory and local markets

Responsibilities

Own and grow territory sales for Trek, Electra Bicycles, and Bontrager Accessories
Set sales objectives and manage forecasting, ordering, prospecting, and pipeline activity
Analyze dealer performance and implement strategies to improve sell-through, assortment, and profitability
Serve as a business consultant to retailers, making recommendations on merchandising, inventory, staffing, and Continuous Improvement initiatives
Appoint, develop, and support retail partners to maximize Trek’s market position
Build long-term, trust-based relationships through regular in-person visits
Deliver product knowledge and sales training to retailer teams
Ensure brand standards are met for product presentation and in-store experience
Identify, prospect, and onboard new retail partners to expand market coverage and grow distribution
Monitor competitive activity and local market trends
Represent Trek at retailer events, demos, and market activations
Provide exceptional customer service and consistently embody the Trek brand